‘Marketing’ and ‘Innovation’: two words that have traditionally been cloaked in vagueness, if not uncertainty. Why? Because they get abused by association and diluted in practice. Inconsistent results, substance, and meaning tend to have that effect. But when they click … [wo]man-o-[wo]man, that’s the stuff of business legend. And when the combined term ‘Marketing Innovation’ is firing on all cylinders, well, that’s something to write home about (or on the homepage at any rate). It would appear this is such a time, for are ABM and predictive marketing ever hitting their stride!
For purposes here, a simple definition: [...]
Baseline: In with the old, out with the new
Date: April 28th – 30th, 2017
Starts: April 28th at 6:30PM / Ends: April 30th at 7:00PM
Venue: OXO2 Level Two, Oxo Tower Wharf, Bargehouse Street, Southbank, London SE1 9PH
Twitter account: bemyappuk
Get ready to mix the new with the old. Developers, dreamers and designers are invited to an exclusive event on April 28-30 to create ideas for an ageing world. Powered by later lifestyle specialists, Auriens, this 48-hour hackathon will enable the brightest minds to bring about the best new thinking for baby boomers and beyond. One aim: to [...]
Home stagers prepare homes for sale and their value to their clients is in improving the appearance of a home so that it sells more quickly. Home staging is far more work than cleaning a home and putting flowers on the kitchen counter, though those are commonly done by home stagers. Here are the five steps necessary to become a home stager.Pick a Company Name
Your company name can be your name or a business name. Select a business name that isn’t used by anyone else in your jurisdiction and that clearly indicates what you do.Develop Relationships with Service Providers
You need a list of reputable service providers to do the work you can’t do yourself. For example, [...]
There are plenty of accelerators around almost in every business sector you can think of. However, discovering the one for charities was quite a surprise for me. But it makes perfect sense – while technological innovation and new disruptive business models are changing the way we make money, they can also change the way we give, and the way we engage with the third sector. The Rainmaker Foundation is a community with a mission to innovate the charity sector by bringing the same resources and tools available to commercial organisations to not-for-profits. The community of Rainmakers come from a variety of backgrounds, and bring their experience, talent and connections to the [...]
2016 demonstrated the continued maturity and growth of the mobile app market. The mobile money transferring apps maintained strong momentum last year as publishers continued to develop apps that transform how we interact with the world and each other. Moneymailme is surely one of them.
“These are the facts: using mobile money is, on average, more than 50% cheaper than using global money transfer operators. Moreover, mobile money facilitates competition and drives down the price of remittance services.”, explains Mihai Ivascu, Moneymailme Founder and CEO.
“Over 240 million. That’s how many international migrants currently there are, according to figures from the UN. When [...]
BTcoinX.com, one of the world’s most popular cryptocurrency exchanges, announced today that they will launch a retail based cryptocurrency trading platform to cater to retail investors to trade in small blocks in January 2017. The firm says the push into retail cryptocurrency trading is part of an effort to make the cryptocurrency accessible to everyone and to create the most advanced digital currency exchange platform on the market. The three-year old platform, BTcoinX.com has registered an explosive growth since its launch in 2013, providing two-sided liquidity trading for institutional investors of digital currencies. It is now one of the top cryptocurrency exchanges in the world. [...]
Whenever I hear that women “can’t have it all” I always try to think of a good example why it’s not true… When I met Georgia Hanias I had the impression I found one. The Head of Global Communications for Innovate Finance, she is something that a modern woman aspires to be – successful, with a strong sense of mission and purpose, with a good family. But as I found out it wasn’t that easy for her. We had a cup of coffee with the famous L39 view, and touched upon many issues about fintech, Brexit and diversity. Here are a few things I would like to quote Georgia on…
Brexit and UK Fintech
“We polled our members after the referendum and it became clear that overwhelmingly [...]
Changing Investment [...]
London is set to lead a dramatic growth in the regulatory technology (“RegTech”) industry, according to new research from FinTech Global, a specialist data and intelligence firm.
Key findings of the research are as follows:
• RegTech investments have more than tripled over the last five years.
• London has established itself as the global leader in RegTech deals.
• Growth is being driven by an increase in investments in anti-fraud companies.
• Investors expect strong growth to continue and London to maintain its leadership position.
RegTech investments increase by 3.5 times
Over the last five years, investments in RegTech companies [...]
It’s not easy starting a business. Nine out of 10 businesses fail in the first year, with a further 95% failing within five years. The statistics are sobering, but there are many benefits to starting a business. You can be your own boss and if the business is a success, the financial rewards are immense.
The entrepreneurial landscape has never been better. There has been a sustained shift towards entrepreneurialism in the last few years. In 2015, 608,110 new businesses were started, which was a 4.6% increase on the previous year. It’s become easier for people to start a business. Despite the economic upheaval in the last few months, there is every indication that [...]