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Occasionally, I’ll receive an email from a reader who wants me to answer a quick question for them.  I got one today and started to think, “Hey, why just send one person a reply email when all of my readers can benefit from my answer?”

Today, I got an email from a reader regarding social media, as well as so called “social media experts.”  

Here’s a screenshot of the original message.  The sender’s personally identifiable information is blacked out.

First of all, thanks for your interest in the site!

No offense to the sender, but this is a downright horrible question.  What constitutes a “social media expert?”  Sure, I’m knowledgeable, but I still have a lot to learn about social media.  Is Leo Laporte a social media expert?  Maybe.  But then again, there are a lot of “nobodies” on social services with thousands of followers.  Are they social media experts because they know how to use the services?  Could be.

If you want the best answer I could possibly give you, here it is:  Sign up.  Yeah, it’s simple, but it’s true.  If you want to become an expert at something, familiarize yourself with it.  Sign up for the social media sites of your choice.  Seriously, that’s the best advice I can offer.

There is no certificate that declares you a social media expert.  If you want to be a social media expert, just call yourself one.  That’s how everybody else does it.

Speaking of social media, you can follow me on Twitter:  @_bradmerrill.

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