Myspace brought social networking to the public. It was once the king of the Internet, valued at $12 billion and becoming the most visited website in the world, but it has since fallen from its thrown. But it may have one more chance.
The company was purchased by Specific Media and Justin Timberlake last year for $35 million with hopes of bringing the site back to life. Whether that will happen is hard to tell, but based on the preview it looks like something to be excited about.
One of the biggest problems is that there are already plenty, if not too many social networks for most people. With Facebook, Twitter, Instagram, YouTube, Google+, and Tumblr, the Internet is swamped with social media. It’s a lot to keep up with. The Myspace team at Specific Media has taken a smart approach by letting users integrate their Facebook and Twitter accounts, rather than having to create a new one.
Seamless integration and creative design are two big elements the new Myspace has going for it. Based on the preview video, the website looks sleek, refreshing, and functional. The biggest selling point is the music feature, something Myspace has always done exceptionally well.
The new Myspace will allow users to create and share playlists, listen to whole albums, discover new music based on recommendations, and more. A cool feature for artists is a new analytics page that provides demographic breakdowns of their audience by age, gender, geography, etc.
At 42 million songs, Myspace currently has one of the largest music catalogs on the Internet. Most of those songs are from unknown artists, but if they can get some big-name artists and labels on board or even collaborate with services like Spotify and Pandora, then it could very well come back to life.
There’s a lot we’re still unsure of with the new Myspace, but if it can dig itself out of the hole it’s in, provide a good user experience, and play nice with other social networks, it may have one last chance. This relaunch is all or nothing for Myspace.