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Instagram Reverts To Original TOS For Advertising

Instagram Reverts To Original TOS For Advertising

by Brad MerrillDecember 21, 2012


Instagram clarified its terms of service Thursday afternoon, noting that it would be reverting to its previous TOS language in regards to advertising, and killing the updated terms released earlier this week that spurred so much backlash. This comes after the company already responded to user concerns on Tuesday, clarifying that it did not intend to sell user photos or use them directly as advertisements. That response satisfied many of the complainers, so it’s not clear why the company took further steps yesterday.

Instagram released their updated terms on Monday, setting off a storm of complaints from users who didn’t like that the terms said “a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.” The company’s response on Tuesday said that Instagram was listening to its users, had no intention to sell their photos, and would not retain ownership of the images. It said: “We are working on updated language in the terms to make sure this is clear.”

But in a blog post on Thursday, Instagram co-founder Kevin Systrom wrote that the company would be reverting to the original terminology from 2010 for advertising-related issues, rather than putting a new TOS into place:

[quote_simple]”Earlier this week, we introduced a set of updates to our privacy policy and terms of service to help our users better understand our service. In the days since, it became clear that we failed to fulfill what I consider one of our most important responsibilities – to communicate our intentions clearly. I am sorry for that, and I am focused on making it right.

The concerns we heard about from you the most focused on advertising, and what our changes might mean for you and your photos. There was confusion and real concern about what our possible advertising products could look like and how they would work.

Because of the feedback we have heard from you, we are reverting this advertising section to the original version that has been in effect since we launched the service in October 2010. You can see the updated terms here.”[/quote_simple]

The company decided to revert to the old terms of service because it doesn’t yet have immediate advertising plans, but they will update the language when they do.

About The Author
Brad Merrill
Brad Merrill is the founder and former editor of VentureBreak.