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Apple Loses iPhone Trademark In Brazil To A Company That Makes Android Phones

Apple Loses iPhone Trademark In Brazil To A Company That Makes Android Phones

by Brad MerrillFebruary 13, 2013

Brazilian authorities have just ruled in favor of a small handset manufacturer called Gradiente Electronica in its trademark conflict with Apple. Gradiente registered the name “iphone” in 2000, seven years before Apple set up shop in that country, so it has the right to continue using the word on its devices—including the Android-powered iphone Neo One. BBC reports that Apple is likely to appeal the decision.

About The Author
Brad Merrill
Brad Merrill is the founder and editor of VentureBreak.
  • Doug learner

    An answer that has to be given ” Why
    didn’t Apple look for Gradiente to reach an agreement? ” Apple used the
    trademark for 5 (FIVE) years, 2008, 2009, 2010, 2011 e 2012 and NEVER, NEVER,
    NEVER looked for Gradiente to pay for it. It looks like Apple is the smartest
    company in the world. In Brazil, now Apple tries to get the trademark under
    law, but showed NO RESPECT AT ALL for the Brazilians laws, country and clients.
    Why didn’t Apple look for Gradiente? Is it the kind of arrogance that a company
    that talks about and have the word “Ethics” in its statement should
    give? Its a SHAME. No doubts the products are amazing but it doesn’t give Apple
    to right to use such dirty strategy. FIVE YEARS USING A TRADEMARK THAT BELONGS
    TO ANOTHER COMPANY “GRADIENTE”. SHAMEEE…..IT’S SHAME IN THE MARKET
    !!! SHAME ON YOU, APPLE…. WE THINK IT IS A COMPANY OF GOOD PEOPLE NOT
    THIEVES, THEM SHOW US THAT ETHICS WORKS OUT SIDE OF THE DOORS OF APPLE.