Brazilian authorities have just ruled in favor of a small handset manufacturer called Gradiente Electronica in its trademark conflict with Apple. Gradiente registered the name “iphone” in 2000, seven years before Apple set up shop in that country, so it has the right to continue using the word on its devices—including the Android-powered iphone Neo One. BBC reports that Apple is likely to appeal the decision.
An answer that has to be given " Why
didn't Apple look for Gradiente to reach an agreement? " Apple used the
trademark for 5 (FIVE) years, 2008, 2009, 2010, 2011 e 2012 and NEVER, NEVER,
NEVER looked for Gradiente to pay for it. It looks like Apple is the smartest
company in the world. In Brazil, now Apple tries to get the trademark under
law, but showed NO RESPECT AT ALL for the Brazilians laws, country and clients.
Why didn't Apple look for Gradiente? Is it the kind of arrogance that a company
that talks about and have the word "Ethics" in its statement should
give? Its a SHAME. No doubts the products are amazing but it doesn't give Apple
to right to use such dirty strategy. FIVE YEARS USING A TRADEMARK THAT BELONGS
TO ANOTHER COMPANY "GRADIENTE". SHAMEEE.....IT'S SHAME IN THE MARKET
!!! SHAME ON YOU, APPLE.... WE THINK IT IS A COMPANY OF GOOD PEOPLE NOT
THIEVES, THEM SHOW US THAT ETHICS WORKS OUT SIDE OF THE DOORS OF APPLE.