Netflix Gets Social In The US With Facebook Partnership
Netflix today introduced Facebook integration for US users, allowing subscribers who opt in to see what their friends have been watching and what they like best. The integration also allows users to post films or TV show to Facebook and comment on viewing activity.
The Facebook integration will be gradually rolling out to Netflix’s 27 million US subscribers over the next week. It took a while to get here though: the social integration was originally reported in July, 2011 during the company’s quarterly earnings call, but it couldn’t make it to customers at that time due to US law, which prevented rental companies from making member rental history public. Netflix lobbied congress to make changes, and that’s what they eventually did, enabling today’s launch.
The timing couldn’t be better for Netflix, since it has just launched its own original programming with the debut of “House of Cards,” and will deliver more original shows by this summer. Netflix will also be expanding individual profiles to bring more social features into the service itself.