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Entrepreneur Puts Abercrombie's Douchebag CEO In His Place

Entrepreneur Puts Abercrombie's Douchebag CEO In His Place

by Brad MerrillMay 23, 2013

The stories about Mike Jeffries, the #1 asshole in retail, have been a big topic of interest lately. If you haven’t heard, the Abercrombie & Fitch CEO went on the record saying that he doesn’t sell his clothing to plus-sized women and that Abercrombie is elitist and only wants a certain kind of customer.

Specifically, in regard to this policy, Jeffries said, “In every school there are the cool and popular kids and then there are the not-so-cool kids. We go after the cool kids. A lot of people don’t belong and they can’t belong.”

Even worse, instead of donating unsold clothes to the poor, Abercrombie burns them. Jeffries thinks poor people wearing their clothes would create a bad image for the company.

This has prompted a wide range of reactions across the country—boycotts, memes, and now, one entrepreneur’s way to get back and give back.

Los Angeles  man Greg Karber, who refers to himself as a writer, philosopher, performer, video maker, cultural critic, and entrepreneur set out on a journey hoping others will join him.

He went to an L.A. Goodwill store and bought their entire stock of Abercrombie & Fitch clothing, in a variety of sizes and styles. He then made his way to L.A.’s skid row, an area with one of the largest homeless populations in America, and started giving away the clothes.

In the video below Karber says he can’t do it alone. He wants everyone to go through their closets and donate all of their A&F clothing to their local homeless shelter, then share what they’re doing online, and tag it #fitchthehomeless.

About The Author
Brad Merrill
Brad Merrill is the founder and former editor of VentureBreak.