YouTube To Launch Subscription Music Service
YouTube is about to launch a premium on-demand music service—think Spotify, but with video—according to Billboard’s sources. This would be a mobile-focused service, and users will have the option of listening for free or paying to have unlimited access.
According to Billboard, both the free version and the paid version allow unlimited access to the music on YouTube—the difference is that paid subscribers get to listen without ads.
This is a natural move. Copyright infringement has always been a notable issue on YouTube, and a paid subscription model could help to alleviate that problem by covering licensing fees.
The Next Web asks if this could help YouTube compete with Vevo. Perhaps, but as TNW correctly points out, Vevo is supported by the major record labels, so many music videos are likely to remain exclusive to them.
Billboard says the introduction of the premium music service will come alongside a redesign of YouTube’s mobile app, giving users “a simple, clean interface in which to listen to music, create custom playlists and watch videos at the same time.”