In the past, I’ve been a big fan of MyBlogGuest for connecting with guest bloggers. I’ve had the pleasure of meeting a ton of great writers, and have even invited some of them to contribute to VentureBreak on a regular basis. But I’m sad to say that MyBlogGuest has signed its death certificate.
Since the very beginning, our guest posting policy has been to add a “rel=’nofollow'” attribute to all links. This prevents Google and other search engines from following the link and using it to calculate search rankings. As such, it protects both parties from incurring a penalty for manipulating search results with an unnatural link (you can hear Google’s official stance on this here). I’ve always done this, and no one has ever complained.
I accepted a guest post from Nancy Baker on MyBlogGuest, added the “nofollow” attribute to all links, published it, and carried on with my day. Very quickly I got an email from the guest blogger:
Hope you are going great…:)
The link provided in the Bio of the article : “5 Ways To Stop Your Logo From Sucking If You Use DIY Software” is marked as no-follow.
Can you please remove the no-follow tag?
I responded as kindly as possible, informing her of our long-standing policy:
Doing great – I hope your holiday season is going well!
Thanks so much for the post, but per our guest posting guidelines, byline links are always nofollow in order to avoid search engine penalties. This benefits us and you, and we hope you can understand. You’re still getting human traffic, of course!
That should have been the end of it. But three days later, MyBlogGuest managing partner Sana Knightly was in touch:
You nofollowed guest link in this post http://venturebreak.com/2013/12/19/5-wa … -software/
Please fix it, and let me know when it’s done.
MyBlogGuest Managing Partner
Before I had the chance to reply to this message, my account had been banned from using the service, which includes private messages, so I decided to use the main contact form to get my point across in an email, reprinted below:
In accordance with VentureBreak’s long-standing guest posting policy, we did indeed nofollow the link. I see no issue there, as it prevents both the author and us from incurring a penalty from Google. Guest posting is typically done to boost one’s credibility and to reach a new audience, hopefully drawing some of that audience to your own site. Doing it for search engine cred and complaining when we nofollow the link is rather spammy, and again, may result in search ranking penalties for both parties.
I really love the MBG service – VentureBreak is one of the most active publishers here – but to require that all links be dofollow is a poor choice. I’d hate to leave the community, but I cannot abide by such a rule.
My suggestion to you would be to allow sites to specify – in their profiles somewhere – whether they allow dofollow links. Doing so would improve the experience for everyone: for guest bloggers who care about link-building, it would show them which sites to avoid; and for publishers, it would help weed out the spammy authors.
I care very much about quality, as I’m sure you all do as well. I hope you can understand my stance on this.
After nearly a month of waiting, it’s clear that the folks at MyBlogGuest feel no need to respond to my concerns, so I’m calling them out publicly.
As of now, I can no longer recommend MyBlogGuest to bloggers who care about quality. This requirement is going to turn the service into a spam dump, and that’s something serious publishers should avoid.