32216v7-max-250x250Expa, a self-described “startup studio” created by StumbleUpon and Uber founder Garrett Camp, is announcing that is has raised $50 million in funding.

What’s a startup studio? Well, Expa says it will be working with founders “from inception toward product-market fit,” and investing between $500,000 and $1 million in their companies.

Camp said last year that names like “incubator” and “accelerator” don’t accurately describe what he’s trying to do. The goal is to build new companies from scratch using the techniques he’s learned from his past startups.

Investors announced today include Camp himself, Google board member Ram Shriram, TPG founder David Bonderman, Virgin founder Richard Branson, HP CEO Meg Whitman, Li Ka-Shing and Solina Chau, First Round Capital, Sherpa Ventures, Booking.com Chairman Kees Koolen, SVAngel, Lerer Ventures, WordPress founder Matt Mullenweg, Behance founder Scott Belsky, Undercurrent founder Josh Spear, and author Tim Ferriss.