Apple execs are looking for ways to give their declining digital music sales a boost, and options discussed with record label execs apparently include the launch of a Spotify-like music subscription service, as well as the idea to use Android for iTunes music sales, according to a Billboard report.
Keep in mind that these are currently just ideas being tossed around, but both would conflict with long-held beliefs within Apple.
Steve Jobs famously said that people don’t want to rent music, and the company has avoided any subscription offering ever since. However, with dramatic declines in digital music downloads, subscriptions may look like an increasingly attractive option. According to Nielsen SoundScan, sales of digital songs are down 11% year-over-year. Apple made a first step toward music services when it launched iTunes Radio last year, but a paid subscription service would take it significantly further.
The thought of Apple building an Android app for iTunes is equally as controversial. Sure, Apple did bring iTunes to Windows, but that move was largely intended to boost iPhone and iPad sales. An Android app wouldn’t have such a clear purpose, and indeed would be more of an admission that Android sales have been stronger than iPhone sales.