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Check Out Pepsi's Augmented Reality Bus Stop

Check Out Pepsi's Augmented Reality Bus Stop

by Brad MerrillMarch 25, 2014

Waiting for a bus can quickly become an extremely dull experience, so Pepsi decided to bring some excitement to a London bus shelter to make waiting a bit more interesting. For its latest ad campaign, Pepsi Max used augmented reality to turn a bus shelter’s wall into a fake window that appeared to show flying saucers, an attacking robot, and a loose tiger—among other unlikely subjects—making their way down the street.

Pepsi doesn’t say exactly what it used to make the illusions happen, but the system appears to rely on a camera outside the shelter that lets it capture real people and vehicles on the street. It seems no one was fooled for long—but it certainly caused a lot of double takes.

About The Author
Brad Merrill
Brad Merrill is the founder and former editor of VentureBreak.