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Twitter To Refocus Music Strategy Around Conversations And Content

Twitter To Refocus Music Strategy Around Conversations And Content

by Brad MerrillMarch 26, 2014

twitter_musicAfter killing its #Music iOS app last week, Twitter is about to take another stab at the music space, according to the Wall Street Journal. The new strategy could arrive as soon as this week.

The Journal reported:

The company plans to shelve the idea of a stand-alone app all together, another person said, setting a new strategic course centered around music conversations and content on the Twitter site.

Twitter hasn’t pursued licensing for an actual streaming service, but WSJ’s sources suggested that the company is in partnership talks with Beats Music, SoundCloud, Vevo, and Sony Music Entertainment.

[WSJ]

About The Author
Brad Merrill
Brad Merrill is the founder and editor of VentureBreak.