You Don't Need A PR Firm
If you’ve ever worked with me, you know I hate talking to PR people. I always ask to talk to founders. When you hand your story off to someone else, it immediately becomes less interesting.
Seriously—I’ve rejected so many stories from PR people that could’ve been fascinating if told by the CEO.
Email is a problem for everyone. You probably spend at least an hour a day managing your email, right? Now imagine being pitched by hundreds of PR people daily, many of whom just send a press release and expect you to rewrite it and call it a “story.”
Want your company to stand out in my crowded inbox? Then pitch me yourself.
These thoughts were inspired by a fantastic post on Fast Company today: Why Your Startup Shouldn’t Hire A PR Firm
Give it a read before you pay someone to make you less interesting.