Amazon To Announce Smartphone In June, Begin Shipping In September
According to to the Wall Street Journal’s sources—”people briefed on the company’s plans”—Amazon is planning to announce a phone that will join its Kindle line of tablets and its new Fire TV set-top box when it launches in September. The company has reportedly been showing prototypes of the phone to developers in San Francisco and Seattle.
As a means to differentiate the handset from the Apple and the many Android phone makers, Amazon will incorporate a glasses-free 3D display into the phone, according to the report. Rather than a stereoscopic display that requires the user to hold their head in a fixed position like the Nintendo 3DS, Amazon’s phone will reportedly use retina-tracking “cameras, or sensors” to enhance the 3D effect.
This is the latest in a series of rumors about an Amazon smartphone. Back in September 2013, the company was said to be working on a phone that would be offered for free without a contract. Those rumors were later debunked by a spokesperson who said the company had no plans to offer a phone in 2013, but he didn’t discuss Amazon’s long-term plans. The Information published another story that said an Amazon phone codenamed “Project Aria” would launch later this year and that Amazon was negotiating with hardware manufacturers to make it happen.
This latest report doesn’t mention the potential cost of the new glasses-free 3D phone, but it’s possible (and likely) that Amazon will undercut its competition, as it does with the current Kindle Fire tablets.