Re/code reports that Facebook will reveal its new mobile ad network at its F8 developer conference in San Francisco later this month, according to “multiple sources familiar with the matter.”
Such a move would mean that Facebook could use its vast repositories of user data to target ads on and off the social networking site.
In January, Facebook announced a trial of placing ads on other companies’ apps. The trial was described as “more like a mobile ad network,” hinting at more to come. Facebook announced Paper a week later, and bought WhatsApp less than a month later.
According to its fourth quarter earnings report in later January, Facebook has around 757 million daily active users, and 556 million mobile daily active users. The company said just over half of its ad revenue was from mobile, totaling $1.24 billion.
Assuming the report is accurate, with massive amounts of demographic data at its disposal, Facebook could be giving Google a run for its money.