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Apple Mocks Samsung With Earth Day Ad: 'Some Ideas We Want Every Company To Copy'

Apple Mocks Samsung With Earth Day Ad: 'Some Ideas We Want Every Company To Copy'

by Brad MerrillApril 22, 2014

After launching a website and video detailing its environmental efforts, Apple has followed up with a related newspaper ad that indirectly mocks it rival Samsung.

At the top of the page, a huge headline reads: “There are some ideas we want every company to copy.” While many companies have clearly copied Apple’s software and hardware innovations, the timing of the ad points to its ongoing patent trial with Samsung.

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Two paragraphs follow underneath:

There’s one area where we actually encourage others to imitate us. Because when everyone makes the environment a priority, we all benefit. We’d be more than happy to see every data centre fuelled by 100% renewable energy sources. And we eagerly await the day when every product is made without the harmful toxins we have removed from ours.

Of course we know we can continue to do better. We’ve set some pretty ambitious goals for reducing our impact on climate change, making our products with greener materials and conserving our planet’s limited resources. So the next time we come across a great idea that can help leave the world better than we found it, we look forward to sharing it.

The opening line is a jab at Samsung and other tech companies accused of mimicking Apple’s products. Today is also Earth Day, which explains the timing of today’s print ad and the video Apple released yesterday.

[David McLelland]

About The Author
Brad Merrill
Brad Merrill is the founder and former editor of VentureBreak.