Charlotte-based VoteRockIt is a mobile platform that creates apps for political campaigns, candidates, elected officials, causes, and nonprofits. Campaigns and candidates are the startup’s main focus right now, and the ultimate goal, I’m told, is to facilitate better communication between candidates and their electorate and constituents.
Behind VoteRockIt is Matt Hudson, mentor for Arkansas’s ArkChallenge accelerator. He has worked as a mobile developer for the last four years in the retail, finance, and social gaming spaces.
“Candidates have a few challenges,” Hudson tells me. “They need to increase name recognition, raise money, and get out the vote.”
VoteRockIt makes it easy for candidates to get a customized app into the App Store (and Google Play, in the future).
“Mobile is the perfect place to raise money and get out the vote,” says Hudson. “Engaging with your electorate and your advocates gives them a reason to share with their friends over Facebook, SMS, and Twitter. Having an app in the App Store legitimizes a campaign and allows them to get feedback about who their advocates are.”
So why does it matter? In our polarized political climate, it’s more important than ever for candidates to get their names out there and facilitate word-of-mouth promotion.
“Mobile is becoming the place where grassroots campaigns begin. Users are flocking to apps and spending their time in them, candidates need to meet them there.”
After spending the last year building the platform, VoteRockIt has racked up three candidates to date, and they’re “excited about making a big push this year.”
Matt Hudson and VoteRockIt were featured in Facebook’s “Let’s Build” video for f8 2014.
As for the future, the company aims to see 200+ candidates using the platform by next year. “As more and more campaigns put themselves in the App Store, others will see the value.”