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hipmunkOnline travel company Hipmunk today announced the closing of a $20 million Series C funding round.

Adam Goldstein and Reddit co-founder Steve Huffman started Hipmunk in 2010, aiming to “take the agony out of travel.” The company helps users search for hotels, flights, trains, and rentals.

Since its launch, Hipmunk has sought to differentiate itself with unique features like visual search, but the market has become much more crowded over the past four years.

This round of funding will be used to expand the company’s cross-platform strategy, increase hiring, and accelerate partnerships, according to Hipmunk.

The winners in the next generation of travel will be the companies that can do the best job serving all user needs, across all platforms,” says co-founder Adam Goldstein.

The round was led by Oak Investment Partners, a VC firm focused on information technology, financial services, healthcare information, and clean energy. The firm’s portfolio also includes Demand Media, RebelMouse, Thrillist, NowThisMedia, and others.