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Google has announced that it has bought Songza, a three-year-old startup that competes with Pandora in making customized playlists of recommended songs.

The price was not disclosed, but according to the New York Times, a “person briefed on the deal” said that Google paid upwards of $39 million for Songza.

Both companies have declined to comment on that figure.

As Songza joins the Google family, the service will soon be infused into Google Play Music, with them also exploring ways to bring Sonza’s curation to YouTube and other Google products.

Google recommends users give Songza a try for themselves. The app lives on, at least for the time being, in the Play Store here.