Five Big Corporate Website Blunders to Avoid
These days, the Internet plays a more important role in conducting business than ever before. A company’s website will likely be the first way that many potential clients come to learn about its products and services. Furthermore, it will be probably be the quickest and most convenient place for existing clients to find support and answers to questions they may have.
VentureBreak has covered some common website design mistakes in the past. However, the following five additional website design mistakes are quite commonly made and should be avoided at all costs to create and maintain an effective online corporate presence.
Establishing a Website Before Finding Your Target Audience
It can be hard to proceed slowly with business, especially if you have a new and exciting idea that you are enthused about. However, creating a website hastily can be a tragic decision. Unfortunately, many companies try to make their presence know on the Internet before completing comprehensive market research.
However, establishing a website with no clear target is a mistake that will make your company seem unprofessional and unorganised. Even worse, you may miss your target demographic completely.
After all, if you are marketing to teens and young adults, it is important that your website is fully compatible with smartphones. However, this factor may not be as important if you are trying to reach senior citizens. Establishing an online presence only after thorough research to determine your target market has been conducted is essential to making sure your business objectives are met. Check out these tips from Entrepreneur Magazine for more information on how to determine your target market.
Trying to Build a Website for Cheap
Saving money is always important, especially if your company is just starting out. However, there is a difference between getting a deal on excellent products and services and just settling for lacklustre ones. Your company’s online presence will likely be pivotal in ensuring its success. Therefore, it is a good idea to wait until you have a large enough budget to hire top-notch professional web design services to create your company’s site.
If you have spent much time in cyberspace, then you have almost certainly landed on pages that didn’t work properly or looked like they were made by a novice. These sites often lose their potential clients immediately, even if the services and products they offer are legit. As such, while hiring the most expensive web designer you can find should never be the goal, spending a little extra money to have a sleek and working website is worth the added expense.
Failing to Conduct Effective Web Marketing
Unfortunately, having a great looking website is not enough. To really compete and make sure your company’s site doesn’t get lost amongst the millions of web pages on the Internet, your company will need to employ effective web marketing strategies, such as those provided by Wickedweb marketing in the UK. A professional marketing company will be able to assess what services are really needed for your website to really get the attention you want. However, you will likely need at least a few services pertaining to the following areas:
- Pay Per Click
- Social Media
- Viral Marketing
- Display advertising
- Web Analytics and Reporting
In addition, there are many other areas that your site might need help with. At first, web marketing may not seem too important because much of the work, if done properly, will be unnoticeable upon a visit to your website. However, this is another area where you definitely do not want to cut corners.
Leaving Old or Irrelevant Content Up
It is very frustrating to find old or irrelevant content when you are looking for answers to questions, contact information or a particular product or service on a company’s website. However, many companies simply forget to update their content regularly. As your business grows, your website will inevitably need to be adjusted. Make sure not to annoy your potential or existing clients with information that is no longer relevant.
Trying to Build and Maintain Your Corporate Website on Your Own
To really compete in today’s market, your company will need a beautiful website that is easy to use and reaches your target demographic. As such, unless you are a professional web designer with up-to-date training, do not attempt to build your corporate website on your own. It can be tempting to go this route to save on costs.
However, the process is really quite involved. If you lack the skills needed to develop a high-quality website but try to do it on your own, you will likely end up wasting a lot of time, becoming frustrated and creating an online presence that drives clients away. Therefore, leave your company’s website where it should be – in the hands of trained experts.
[Image Credit: Sean MacEntee / Flickr]
Isabel Charlton writes on a freelance basis for WickedWeb Marketing, one of the leading providers of digital marketing solutions in the UK. They also provide strategies for eCommerce sites.