Former YouTube Execs Launch BuzzMyVideos, 'Home To The Next Rising Stars Of Online Video'
London-based startup BuzzMyVideos, founded by former YouTube execs Paola Marinone and Bengu Atamer, is a technology-based YouTube multi-channel network that aims to be “home to the next rising stars of online video entertainment.” It provides the next generation of talented YouTube creators with the support they need to grow audiences and monetize their videos. The network has managed to round up an impressive 5,000 content creators from 100 countries in their open beta phase through word-of-mouth alone.
Bengu Atamer was YouTube’s first European hire. She launched the YouTube partnership program across Europe, the Middle East, and Asia. Paola Marinone worked on AdWords at Google in Ireland, Brazil, and Argentina before moving over to the YouTube team to launch the partnership program in Italy and becoming the EMEA business development manager.
With video content accounting for a huge chunk of all Web traffic, up and coming content creators need to break through the growing noise. “BuzzMyVideos gives the advice, tools, technology and strategy to make the leap from anonymity to a fully fledged, professional Youtube channel,” says Marinone. “The company provides services to creators of all levels to help them grow and get discovered in a sea of content.”
100 hours of video content are uploaded to YouTube every minute, I’m told. “There are hundreds of thousands of potential ‘Justin Biebers’ or ‘Michele Phans’ or ‘PewDiePies’ who want to reach their targeted audience locally and internationally.”
Why does it matter? According to Marinone: “Video is the future of the Internet and creators need to be left to do what they do best—create—leaving the technical and promotion side of the equation to the experts.”
According to Cisco, video will account for 69% of all consumer Internet traffic by 2017. Further, worldwide digital ad spending is projected to reach $163 billion by 2016, more than 70% of which will be from outside the U.S.