Facebook Adds More Auto-Playing Videos To The News Feed, Starts Displaying View Counts
As Facebook continues to increase its focus on video content, the company has announced that it will start displaying view counts that show how many times a particular video has been seen—a feature expected to reach users this week and coupled with news that we’ll soon see more auto-playing videos in the News Feed.
The social network says that video views on Facebook grew by more than 50% between May and July this year, with more than 65% of that content consumed on mobile devices.
To keep up that growth, Facebook is testing a new feature on mobile that serves up “related” videos when a user has finished viewing a video—much like YouTube.
Facebook’s auto-play feature is available to all users, although they have the option to switch it off inside the settings menu on their phone.