Facebook Reaches 100 Million Monthly Active Users In Africa
The number of people accessing Facebook each month has hit 100 million in Africa, and more than 80% of those users access the platform from a mobile device.
This data highlights the opportunity for expansion through emerging markets, but possibly more interesting is the increasing rate of handset usage, which suggests that laptops and desktop computers are being left behind.
In June, Facebook explained that it had reworked its Android app to maximize performance on low-end devices and poor Internet connections. Last month, Facebook’s Internet.org group announced an app for Zambia, which offers free access to 13 different services including Facebook and Messenger. By making Facebook one of only a few social offerings, the company is increasing the odds that its platform will be widely embraced in the region.
Facebook is growing larger and more quickly than any other social product we’ve seen, and it’s not going anywhere. We’re still living in the Facebook Era.