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Twitter Tests A 'Buy' Button For Tweets On Mobile

Twitter Tests A 'Buy' Button For Tweets On Mobile

by Brad MerrillSeptember 8, 2014

Twitter is introducing a seamless new e-commerce experience on mobile. For a small portion of U.S. users, some tweets from Twitter’s test partners will feature a “Buy” button, allowing you to purchase products directly from the tweet.

This is a huge move on Twitter’s part—one that underscores its drive to monetize its service. Twitter has partnered with Fancy, Stripe, Gumroad, and Musictoday to launch this system.

This feature is just a test for now, but the company says it will offer the service to additional partners in the future. Partners for this initial rollout include (RED), Burberry, The Home Depot, Pharell, Eminem, and Paramore.

Twitter’s blog post emphasizes the security measures it’s taken in developing this feature:

Your payment and shipping information is encrypted and safely stored after your first transaction, so you can easily buy on Twitter in the future without having to re-enter all of your information. Of course, you can always remove this information from your account. Your credit card is processed securely and won’t be shared with the seller without your permission.

About The Author
Brad Merrill
Brad Merrill is the founder and former editor of VentureBreak.