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The Apple Watch Edition Won't Be Cheap

The Apple Watch Edition Won't Be Cheap

by Brad MerrillSeptember 17, 2014

Last week, Apple announced the Apple Watch, but comprehensive pricing info didn’t make it into the presentation. We know the least expensive model, Apple Watch Sport, will start at $349. But the 18-karat gold Apple Watch Edition could retail for as much as $4,999, according to Apple insider John Gruber, who speculated on pricing in his latest blog post.

“Most people think I’m joking when I say the gold ones are going to start at $5,000,” he said. “I couldn’t be more serious.”

Five grand is a lot, but keep in mind that the Apple Watch Edition will be made with 18-karat gold, not just plated with it.

The least Gruber could see the Apple Watch Edition costing is $1,999—but that’s unlikely because “the gold alone, just as scrap metal, might in fact be worth more than that.” He cites a forum discussion placing the value of the gold alone, as scrap metal, of a Rolex GMT (including the bracelet) at $5–6,000. Just the gold.

Gruber also notes that you’d be hard-pressed to find a premium solid gold watch that sells for less than $20,000 retail.

It’s clear that Apple is targeting an affluent demographic with the Apple Watch Edition. But even so, it raises questions about outdated technology. When you pay a large sum of money for a watch, you should expect it to last a long time. How many people will be willing to drop $5,000 a year to keep their smartwatch up to date (assuming Apple’s annual product upgrades continue with Apple Watch)?

About The Author
Brad Merrill
Brad Merrill is the founder and former editor of VentureBreak.