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Feedio Could Replace Feedburner

Feedio Could Replace Feedburner

by Brad MerrillSeptember 24, 2014

I always loved Feedburner. At its peak, there was no alternative for feed management. But the service hasn’t seen an update in years, and now that it is Google’s last standing RSS product, it’s only a matter of time before the company lays Feedburner to rest. With that in mind, now is a great time for new startups to jump into this market, build something awesome, and take advantage of the void Feedburner will leave behind.

Feedio is doing just that. It’s an RSS feed management tool for bloggers and authors that shares some of Feedburner’s functionality with a modern twist. It helps blog authors promote their personal brands by connecting all the blogs they write for in a single “super feed” that fans can subscribe to (here’s an example).

Behind the Tel Aviv startup are co-founders Justin Butlion and Steven Karas, who became friends in college. Steven handles the technical side of the company—development and maintenance of the service—while Justin is focused on product and marketing.

So why does it matter?

“Thanks to social media, everything has the ability to create influence around the world to millions of people,” Justin Butlion told VentureBreak. “More and more people understand the power of building a personal brand and many use blogging to help them do this. In order to catch the attention of interested individuals bloggers will continue to use email and subscription-based services like RSS. There is significant demand in the market for a powerful, updated alternative to Feedburner and many other weak RSS subscription based services.”

Feedio has some cool things planned for the future. The next major component, “Reach,” will show users the exact reach of each of their articles with a breakdown by RSS reader and email. Also coming to the service are in-depth analytics, Pocket subscriptions, Buffer integration, and more.

There’s definitely a need for a powerful new feed management service. Feedio could be it. I’m rooting for them.

You can sign up for the closed beta here, or follow Feedio on Twitter for updates.

About The Author
Brad Merrill
Brad Merrill is the founder and former editor of VentureBreak.