Meridian Audio Launches MQA (Master Quality Authenticated)
MQA is designed to reverse the trend of sacrificing quality for convenience. “Vital elements of our music have been thrown away to fit thousands of songs into a pocket or millions in a cloud,” the company said in a release to VentureBreak. “With MQA there is no sacrifice; it brings us right back to the enthralling sound of live music. MQA captures and preserves nuances and vital information that current music files obscure or discard, but in a file that is small and convenient to download or stream.”
With MQA, listeners experience every detail of sound that the microphone heard.
“Music lovers need no longer be shortchanged;” said Meridian Audio founder Bob Stuart, “finally we can all hear exactly what the musicians recorded. MQA gives a clear, accurate and authentic path from the recording studio all the way to any listening environment—at home, in the car or on the go. And we didn’t sacrifice convenience.”
“Music is important to us all,” Stuart added. “When the sound is authentic it is more involving, we understand it better and enjoy it longer. MQA is already receiving broad support from the music industry, artists, recording and mastering engineers and record labels.”
MQA will be available “early 2015,” we’re told.