Dolly Raises $1.7 Million For On-Demand Moving And Delivery Service, Launches In Chicago
On-demand moving and delivery startup Dolly today announced the launch of its mobile app. Now live in the Chicago market and available for iOS and Android devices (also accessible on on the Web), it connects consumers who need help moving large, heavy items with local pickup truck owners who do the moving and lifting for them.
The company has also announced that it will enter the market with a $1.7 million round of seed funding from a number of seasoned investors. Hyde Park Venture Partners and KGC Capital participated in the round alongside several angel investors including Jeff Wilke, Bill Wolf, Terry Diamond, Ben Elowitz, Kim Rachmeler, and Edward Yim.
This capital will help Dolly further develop its platform, expand its team, and drive growth in the Chicago market. The company also plans to launch in other markets in 2015.
“We are fortunate to have such a world-class roster of investors with deep expertise in collaborative marketplaces and logistics to help us execute our aggressive growth plans,” said co-founder and CEO Mike Howell. “As we build out our team with additional roles in operations, marketing, business development and engineering, we will be able to accelerate our product roadmap and offer additional services such as moving protection insurance.”
“Dolly has developed a scalable solution that will transform the antiquated moving, truck rental and delivery industry,” said Greg Barnes, principal at Hyde Park Venture Partners. “We see great growth opportunity for Dolly as this emerging market continues to expand.”
With the app, users provide information about the items they need moved, select a date and time, and set a price. “Dolly uses a proprietary algorithm to offer a suggested price for each Dolly based on the unique attributes of every job,” the company said in a release to VentureBreak, “including the type and number of items, specifics of the moving environment, distance traveled and more. Dolly jobs typically range from $50 to $85.”
User requests are dispatched to Dolly’s network of background-checked, insured, and user-rated “Helpers”—the drivers who do the moving and lifting. “Once a Helper has accepted a user’s Dolly,” I’m told, “the user is able to message their Helper, monitor their Helper’s GPS location, pay, tip and review their helper, all from within Dolly’s secure iOS or Android app.”
As part of the launch, first-time users can get a 20 percent discount by using the promo code TRYDOLLY.