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How To Get Your Guest Post Published Anywhere: The Art Of The Pitch

How To Get Your Guest Post Published Anywhere: The Art Of The Pitch

by Brad MerrillJanuary 14, 2015

guestGuest posting, in theory, is pretty cool. For the writer, it’s a way to gain some exposure on a larger platform than your own. For the publisher, it’s a way to break up the monotony and share a new perspective with the world.

Both sides win, right? Well, yes—but only when it’s done right.

I wade through 50+ guest post pitches every week, and almost all of them are garbage. In an effort to save myself some headaches—and hopefully help you out in the process—I’d like to share my perspective, as a publisher, on what makes a great guest post pitch.

Before we dive in, though, let’s remember that content is king. Regardless of how good your pitch is, you need to have kickass content to back it up. In the words of Corbett Barr, write epic shit.

But even if your guest post is as epic as they come, no one will publish or even read it if your pitch is crap.

So how do you write a good pitch? Well, you definitely don’t do this:

There are a few problems with this pitch:

  • It refers to VentureBreak as “venturebreak.com,” which, to me, says this email was written by a bot. Someone who actually reads our site would call it by its name.
  • It’s sloppy. Nothing about this email gives the impression that the sender is a competent, English-speaking writer. “Currently I am searching for the possibilities of having shared my content in this kind of blogs”—what?!
  • I don’t know what he’s offering me. He says he’d like to have his article published on my site. What article?

I get dozens of these emails every week.

If you can nail the pitch, you’re already ahead of the pack. So let’s talk about how to do that…

The Formula For A Perfect Guest Post Pitch

Based on emails that have led to published pieces on VentureBreak, here’s a step-by-step formula for crafting what I would call a perfect guest post pitch:

  • Write a good subject line. I get hundreds of emails a day, and they all want something from me. To save time, I scan headlines, read what looks important, and delete the rest. If you can get me to read your email, that’s a good start.
  • Tell me who you are and get to the point. The first sentence should tell me who you are, and the second sentence should tell me where you’ve been published before (if applicable). If I want to know more, I’ll ask.
  • Include links to articles you’ve written before. It helps to get a feel for your style right off the bat.
  • Include three possible headline ideas and an outline/summary for each one. Offering three ideas increases the chance that I’ll love at least one of them, and providing an outline for each idea shows me exactly where you want to go with it.

That’s it. Nothing too crazy, right?

In practice, a perfect guest post pitch would look something like this:

Hey Brad,

I’m John Doe, founder of XYZ Company and author of Guest Blogging For Dummies, and I’d love to do a guest post for VentureBreak. My work has been published on Forbes, TechCrunch, and The New York Times:

  • [Link to Forbes article]
  • [Link to TechCrunch article]
  • [Link to NYT article]

Here are some article ideas I think your readers would love:

  • [Headline 1]
    • [Outline 1]
  • [Headline 2]
    • [Outline 2]
  • [Headline 3]
    • [Outline 3]

Let me know if any of these pique your interest or if you have something else in mind!

Thanks a lot,

John

It’s simple and to-the-point, it shows that serious publications have published the writer’s work before, and it provides three specific headlines and outlines for potential guest posts. This pitch would be hard to ignore.

If you use the above formula to craft a pitch and then follow it up with great content, I guarantee you’ll get published on the blog of your choice.

Oh, and if you’d like to submit a guest post to VentureBreak, you can find our specific guidelines here.

About The Author
Brad Merrill
Brad Merrill is the founder and former editor of VentureBreak.
  • Great post Brad. I’ve used that formula multiple times for getting guest posts on Kissmetrics, Shopify and other high traffic sites. Some tips which I’m sure your readers will find useful:

    1. If you can reference your content on large sites during your pitch that will help a lot. Start with smaller blogs and build your way up.
    2. Don’t give up – You may need to email a dozen sites or more before your guest post gets picked up.
    3. After your post goes live make sure you share it out, thank the site owner/editor and engage in the comments.
    4. Give back where you can – Reach out to the editor and offer your assistance in anyway you can. Maintaining relationships is important.