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Fund Your Future: How to Afford Starting a Business

Fund Your Future: How to Afford Starting a Business

by Cameron JohnsonMarch 26, 2015

Starting a business of your own is often a dream of many that is difficult to accomplish due to the inability to access proper funding. Learning how to better afford your business plans is possible with a bit of research, networking and becoming familiar with tools available to put to use today. Understanding the various tools and resources that are readily available to new business owners is a way to fund your future and move forward with bringing your company’s vision to fruition.


Crowdfunding is one of the fastest-growing and most popular methods to obtain funds required to start and maintain any business you have in mind. The average successful crowdfunding campaign is capable of raising approximately $7,000. Running a crowdfunding campaign requires you to understand that the customer is always right, giving you more access and insight into customer wants, needs and desire with the launch of your company. Studies have shown that campaigns able to accomplish reaching 30% of their goal within the first week of a campaign launch are more likely to succeed in the future.

Joining a crowdfunding community require a bit of branding and proper wording when reaching a specific audience or market with the message you want to share related to your business. Crowdfunding communities benefit greatly from web promotion as well as integrating social media marketing with any advertising campaigns you have set in place.

Startup Incubators and Accelerators

Consider the option of seeking out a startup incubator or accelerator to assist with backing your company financially or providing additional resources that are necessary to get your business off of the ground and running properly. Startup incubators and accelerators are larger companies that provide everything from office space and technology to additional equipment and marketing labs, giving entrepreneurs the required resources to take any business to the next level of success, regardless of the products, services or content that is being launched.

Finding a startup incubator or accelerator is not always a simple task and may require submitting a business plan, letters and even connecting with those in your professional network who know incubators themselves. Putting in the time and effort necessary to work with a startup incubator may be just what you need to build a reputable and credible brand within the industry you represent. Although working with a startup accelerator or incubator provides the resources you may require for growth, it is also important to note you may have to sacrifice equity in your company or royalties depending on the business plan you have in place.

Small Business Grants

When you are seeking cash for your business with traditional methods it is also important to consider the option of applying for a small business grant. Small business grants are made available to thousands of new business owners and entrepreneurs annually varying with the line of work you are in and whether or not your company is considered innovative.

Applying for small business grants is possible by working with local business organizations and submitting applications right from home, online. Create a solid business plan that is attractive, well-thought out and relevant to the type of individual who is likely to review the application you have submitted. Obtaining a small business grant is not always easy as there is a rush of competition from thousands of startups from around the globe each year in hopes of achieving the same or similar grants for their own business ideas.

Having an understanding of the different resources and options you have available when starting a business of your own is a way for you to create the vision of your dreams in any market or niche. Putting resources to work for you properly and creating a set path with goals for your company is a way for you to get to the next level of success regardless of the competition you have within the industry itself.

About The Author
Cameron Johnson
Cameron Johnson is a business consultant and entrepreneur. Over the course of his career he has conducted case studies on both social media optimization and non-profit marketing. Cameron has also had the opportunity to speak at international business conferences and was recently recognized as one of the world’s top 100 advertising experts to follow on social media.