This Watchband Will Help You Analyze And Manage Stress
This month, Swedish startup hidn technology unveiled hidn tempo, the world’s first stress management watchband. Throughout the day, sensors on the band monitor your stress level, sleep quality, and physical activity. That data is then synced to the hidn tempo app, which analyzes it and gives you clear, actionable advice to help you manage and control your stress.
Behind hidn technology are co-founders Jonas Angleflod, Johan Lidenmark, and Michael Thonfors.
After spending 15 years in the telecom sector, Angleflod moved into the startup world eight years ago. “This is my third startup,” he told me in an interview. “The last startup I ran was a small mobile service provider in Sweden. I recently sold my shares in that and another company and put a bit of that capital into starting hidn technology. Currently I’m the only funder.”
Lidenmark, also a telecom veteran, is a marketing and PR professional. He met Angleflod when he served as COO at his previous company. Before that, he worked as Nordic Marketing Manager for mobile products at LG and as a consultant for Angleflod.
Thonfors is an electrical engineer with a degree from the Royal Institute of Technology in Sweden. “He is a true wizard when it comes to electronics,” said Angleflod, “and I met him in high school when we had a mutual fascination for technology and music.”
The core team is based in Stockholm, Sweden, which has been named one of the hottest tech startup cities in the world. “Stockholm is really booming when it comes to startups and there are a number of good initiatives popping up all around,” said Angleflod. “One of them is THINGS, the building we are located in, which is an entire building on KTH Campus focused only on hardware startups. They provide both an affordable place to work and a really interesting network of people that has the same hopes, problems, ideas and dreams.”
With hidn tempo, the company aims to help people understand and manage stress in their day-to-day lives.
“The basis of the problem is lack of knowledge about what behaviors are causing your stress,” Angleflod tells me. “Stress is a disease of the mind, not the body, but it’s treated with pills to reduce the symptoms of it today, instead of getting to the root of the problem.”
Stress is a major factor behind a number of health problems, including cardiovascular diseases and obesity. Angleflod shared with me a report from the European Agency for Safety and Health at Work, which revealed that an average of 22 percent of the European workforce is experiencing so much negative stress that it’s impacting their lives. That comes out to 67 million people in Europe alone. “It can only be fought with knowledge about how to change the behaviors that are causing stress,” he said.
A number of users are currently testing the fifth prototype of hidn tempo. The company plans to begin mass production at the end of the summer with the goal of shipping the first units in the fourth quarter of this year.
As for the future, hidn technology may move into other health fields that can be addressed with the same methodology and similar technology. “To be able to help as many people as possible to change their lives and improve their health is our biggest driver,” said Angleflod.
To learn more about hidn tempo, check out the website here and sign up for the newsletter.