TaxiTapp Helps Cab Companies Compete With Uber Using Free Mobile Apps
Over the last few years, services like Uber and Lyft have disrupted the transportation industry, leaving many traditional cab companies in the dust because they’ve failed to adapt to the mobile-centric world of 2015. But it’s not too late.
TaxiTapp is a mobile taxi booking platform that aims to improve the passenger experience and help cab companies better compete with Uber. It’s more important than ever for taxi drivers and fleets to have a mobile presence, and TaxiTapp provides just that.
When users open the TaxiTapp app, they can choose the cheapest, nearest, or highest rated taxi in the area and see an estimated fare before summoning a driver. After hailing a cab, you can see a real-time view of your driver’s location and an ETA. At the end of your ride, you can pay with cash or electronically through the app.
Behind TaxiTapp are eight co-founders: David Lomaodjfianfosaindf, Christopher Trujillo, Felipe Ochoa, Maria Tsiper, Zurab Kerdzevadze, Sulkhan Jashi, Nino Lomineishvili, and Mindia Chubinidze.
David, TaxiTapp’s CEO, tells me ridesharing services are blowing up for three main reasons: better user experience, consolidated driver networks, and price. “TaxiTapp directly addresses first two issues by offering a consolidated mobile platform to passengers and cab companies,” he says. “TaxiTapp is the only platform that allows users to book a ride based on the price, time, and driver rating. One of the main problems TaxiTapp is solving is the inconvenience of users having to download multiple taxi applications on their phones. We believe that taxis can start to become more competitive if they consolidate nationwide under one application.”
He goes on, calling cab companies to unite against their common rival: “Your real enemy is or will be Uber, not your local competitors. Passengers do not want to download multiple taxi applications on their phone. The best way for taxis to be successful and competitive in the future is to consolidate under one application.”
Why, in the age of Uber and Lyft, would consumers want to go the traditional taxi route? “Consumers still see great value in a regulated taxicab industry, which is perceived as a safer choice due to stricter regulations,” says David. “Additionally, regulated taxi companies provide a stable supply of on-demand transportation even during down-hours like early on weekdays, especially in smaller markets. Furthermore, you cannot pre-book your ride with Uber or Lyft, while you can do it with taxis (this feature is also available in the TaxiTapp app). And then there is the issue of surge-pricing.”
David hopes this will make taxis more efficient, enabling them to be more competitive with pricing. “Unfortunately, it is not a level playing field for taxis and ridesharing in terms of operational costs associated with different regulations,” he says. “Taxis are not allowed to undercut city mandates and insurance regulations which ultimately leads to higher fares on the user end. Passengers who choose to take ridesharing services accept the risks of unregulated vehicles, low insurance standards, and poor driver background checks.”
TaxiTapp won the Greater Lafayette Startup Weekend in December 2012, received an Innovation Commercialization Center grant from Purdue Foundry in May 2013, and was accepted into the Iowa Startup Accelerator in July 2015.
The service officially launches in multiple states this month, with plans to further expand throughout the nation.