Marketing And Social Media Resources For Startups
There’s a lot of info about marketing and social media out there, and piecing it all together into an actionable plan can be overwhelming. To make matters worse, most free marketing resources aren’t specifically focused on startups, which have unique needs and characteristics.
That’s why we’ve put together this short list of marketing and social media resources for startups. They’re all 100 percent free and totally valuable. Have a look at each of them, dive deep into the ones you feel best suit your business, and you’ll be well on your way to crushing it in marketing and social media.
Marketing Plan Resources
Onboardly co-founder Renée Warren’s extensive post on the Kissmetrics blog guides you through just about everything you need to know about marketing in the startup world. She says the best startup marketing plan is a perfect combination of content marketing and PR—and her post shows you exactly how to form that blend.
This free spreadsheet template, courtesy of SCORE, will help you estimate your annual marketing expenses. It includes everything from market research to communications, marketing travel, and advertising. All of the formulas and calculations are already in place, and you can modify it as needed to best suit your needs.
MaRS offers this great free workbook to help entrepreneurs learn about marketing communications (MarCom), plan a strategy, and put that strategy into action. It walks you and your team through the whole process—from formulating your objectives to developing an execution plan.
Hubspot’s marketing blueprint for startups is a really great starting point for founders. It covers honing your messaging, building a “sales and marketing machine,” high-ROI demand generation activities, optimal staffing for growth, and time/budget considerations. (Note: this one requires an opt-in for access, but it’s a solid report.)
Social Media Strategy Resources
In his great VentureBreak post, contributor Nick Rojas likens a startup’s social media strategy to a road trip. To be successful, you have to know your vehicle, understand your passengers, know your destination, plan an effective route, and pack accordingly.
This Inc.com piece by Scott Elser underscores the importance of planning a social media strategy and explains how to get started. “You wouldn’t start a marketing campaign without a strategy,” he says. “And you shouldn’t post on Facebook without one, either.”
Udemy’s startup social media infographic succinctly explains how to get people talking about your product through the power of social media, with lots of data to back it up.