Businesses Must Get Up To Speed On The Latest In Mobile Technology
According to research by Google, the words “near me” used in searches has increased 34 times since 2011, with 80 percent of those queries coming from mobile devices. More than ever, consumers are relying on their mobile devices to find businesses, shops and restaurants. If they haven’t already stepped up their mobile game, businesses must get up to speed on the latest in mobile device technology, including the following areas:
Enhanced Camera Capabilities
Smartphone cameras aren’t just used for snapping photos and taking videos anymore. Phones like the Samsung Galaxy S5 can scan text and even provide dictionary definitions and translations with its camera. Enhanced cameras also make it simple for businesses who want to advertise to both an offline and online audience with QR codes. Printed flyers house a QR code for consumers to point, click and scan with their cameras to take them right to a website or online store.
Companies have been using QR technology to draw new consumers and enhance their shopping experience for several years. In 2013, Target jumped on the QR code revolution to ease the burden of holiday shopping. Parents could point and scan out-of-stock items, purchase them and have them delivered to their house.
Mobile Payment Platforms
Consumers can tap their phones to pay with near field communication (NFC) technology with Apple Pay or Android Pay. Major retailers like Macy’s, big banks and gas stations have signed on and are ready to start accepting payments. Android Pay is also poised to accept loyalty cards and third-party payments with other apps. Businesses should make their systems work with mobile payments, or risk falling behind and losing customers.
Qualcomm has a new smartphone fingerprint authentication technology that addresses some of the security issues around fingerprint scanners. The company claims to have developed a new scanner, called Sense ID, that can’t easily be duplicated or hacked. The 3-D model uses sound waves to gather detailed data about each ridge and pore of your finger. It can also scan through materials like steel and plastic, eliminating the need to cut a hole in the phone to activate the sensor.
Responsive Web Design
Google shook up the search engine game by placing greater importance on websites that are mobile-friendly. Presently, the change in rankings are only in effect when someone searches with a mobile device, but experts predict the algorithm will soon be the norm. Google’s push makes responsive design more relevant than ever and avoiding content requiring Adobe Flash Player a must. Businesses that want to attract the over 60 percent of consumers who use their smartphones, must have responsive design to be found online.
The iPhone 6s and 6s Plus come with new touch features, like Live Photos. When you snap a photo, a little over a second of motion frames are captured on the front and back-end of your still image. Consumers still get the image they want, but can touch it and turn it into a moving photo to grab that unexpected video from a spontaneous moment. Meanwhile, the 3D Touch feature responds to varying degrees of pressure to activate different functions. For example, a light touch previews the email while a hard press opens it completely.