What Every Startup Should Know about Internet Marketing
When starting a new business endeavor, Internet marketing is going to be your ‘make it or break it’ foundation upon which you build all your marketing strategies. After all, you are an entrepreneur – who knows the importance of capturing a target audience and where better to do that than on the internet? It is the fastest way to reach literally millions of people so with the right strategies for your industry and your brand, you can turn a tidy profit. Here’s what you need to know.
Of Vital Importance – Your Website Can Make You or Break You
The whole focus of Internet marketing is to drive traffic to your business. Whether you sell anything online or not, you need a webpage designed just for your company and it needs to be professionally designed and developed. It is here that consumers will either stick around to learn more about what you have to offer or they will take a quick glance, see an amateur attempt at trying to look professional and bounce off again to greener grasses on the other side.
Mobile Friendly Design to Target a Mobile Audience
One of the things you will learn if you ever take JB Media Institute’s online internet marketing courses is that you must focus a huge amount of resources towards reaching a mobile audience. Why? Because everyone’s gone mobile, to put it simply. Google even updated their algorithms to ensure that mobile users will have a good experience on the websites they land on. If your webpage (you know that vitally important one we spoke of above) isn’t mobile friendly, Google will not list it in the mobile search engine results pages (SERPs) and you will miss out on at least 75% of those searching who could have found you had you ranked for mobile searches.
Social Media and Video
Now then, each of these strategies could take entire graduate level courses to understand the full implications of just how effective each is, but for the sake of brevity, these are two marketing strategies that you MUST employ if you want to be successful in marketing online. Yes, you need SEO content on your site as well as on sites of authority directing links to your web page and you need click ads and banners and email strategies and a ton of other types of marketing online strategies but the biggies with today’s consumers are social media and video. This is how you will engage them and it is ONLY through engaging them that you can successfully close sale after sale after sale.
The key takeaway here is that there is more to learn than could be told in a simple little exposé on what every startup should know about internet marketing. What you should know is that there is so much to learn that it is an ongoing process that evolves almost as quickly as technology. What you should know is that you never stop learning and in the process you never stop growing – your bottom line that is. So keep on learning and you will keep on growing and that, in a nutshell, is what every startup needs to know about online marketing.