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LinkedIn Etiquette: What’s Crossing the Line?

LinkedIn Etiquette: What’s Crossing the Line?

by Victoria HeckstallDecember 22, 2016

LinkedIn is one of the biggest social media networks in the world. For businesses that need to connect with other professionals, this is the number one social media network.

Like any social media network, there are certain rules that have to be followed. You need to know what counts as crossing the line. The standards of etiquette on some social media networks are far different from the standards of etiquette on other social media networks.

You are going to learn more about how you should act when it comes to LinkedIn.

Connect With People Right Now

Before many businesses decided to stop marketing on Facebook, the conventional wisdom was it was bad etiquette to add someone as soon as you met them. On LinkedIn the exact opposite is true. The longer you wait the less likely people are to remember who you are.

Remember that many LinkedIn connections are made because of people meeting at a crowded conference. Add the person and connect with them early so you can start building that relationship.

Personalize All Connection Requests

One thing that LinkedIn has done badly over the years is the implementation of the populated request box. This is where you can automatically have a message inserted into the request box so you don’t have to type a single word. It’s the height of poor etiquette, though.

You should always create a personalized request. This shows that you know who the person is and you want to build a real connection with them.

Pay Attention to the Person’s Contact Policy

One thing that you will notice about every LinkedIn profile is that there’s a section relating to the way people prefer to be contacted. They may only want to receive certain messages, or they may ask for specific information from the person in order to warrant a reply.

If you want to receive a response, you must pay attention to this contact policy. Make sure that you are fulfilling their requests.

Ignoring Recruiters When You Are Not Searching for a Job

On LinkedIn, you are going to receive regular requests from recruiters. This is the fabric of what LinkedIn is all about. You may think that because you’re not actively looking for a job you don’t need to respond to them. Not only is this the height of bad manners, but you are missing out on a potential connection for the future.

Reply to everyone who contacts you and offer to stay in touch. You never know who you might need in the future.

Editing Your Profile Etiquette

Everything you change about your profile will be broadcasted to your followers. This is exactly how you are going to keep people interested in you.

Every so often, you may decide that your whole profile needs a complete overhaul as part of your social media strategy. At this stage, you should disable all profile updates. There’s nothing people hate more than a flood of inconsequential updates because someone is messing around with their profile.

Stop Posting Too Much and Too Little

Striking the balance of posting too much and too little is a challenge for all social media networks. But the main issue with LinkedIn is that people don’t post often enough. The right amount of interaction with LinkedIn is no more than once a day to at least once a week.

Congratulate in the Right Way

You already know that it’s good to congratulate someone when they acquire a new position or make a change in their life. But you can do so much more than issuing a generic response. This is what everyone else will be doing and it’s not going to help you stand out.

Aim to congratulate your connections in the right way by taking a couple of seconds to come up with a meaningful response that they can relate to.


Making LinkedIn work for you is about knowing what people expect from great connections and what is likely to turn you into a laughingstock. Follow these pieces of advice and you will craft strong connections that are beneficial to you going forward.

What are your top tips to make sure that you are using LinkedIn in the right way?

About The Author
Victoria Heckstall
Victoria Heckstall is an online writer that specializes in business topics. In her free time, she runs a lifestyle blog. She is always accepting new writing clients, so feel free to reach out.