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Web Design Features Your Business Shouldn’t Ignore

Web Design Features Your Business Shouldn’t Ignore

by Guest AuthorJanuary 26, 2017

When it comes to keeping your customers happy, any business owner knows that the website should be one of the main focus points. Today, more and more customers are browsing for brands and shopping online, meaning that the design and layout of your website has never been so important when it comes to standing out from the competition and encouraging customers to spend more time on your site, or even purchase a product or service. But, which design elements are the most important for business owners to consider when it comes to their website?

Responsive Design

Anybody who has undergone online MBA tuition or another type of academic business program will tell you that when it comes to your website, a responsive design can be a very influential marketing tool. With more and more people than ever before leaving their laptops and PC’s behind in favor of mobile devices such as smartphones and tablets, it’s more important than ever before to ensure that your website adapts well to any device that your visitors may be using to view it on. Without a responsive design, anybody visiting from a mobile device will likely soon become frustrated with it, leaving you with a higher risk of losing your customers to competitors.

Navigation

Along with having a responsive design, it’s also important for business owners to ensure that the navigational section of their website is well designed. When it comes to gaining new customers and encouraging customer loyalty in your existing shoppers, it’s not just important that you encourage them to visit your website; you’ll also want them to stay on there for as long as possible. In order to do this, you should ensure that your site has a simple and easy-to-understand navigation system, as not being able to find their way around easily is one of the biggest reasons for people leaving a site.

Loading Time

Another feature of your website that comes under the design umbrella is its loading time. When considering various design options or weighing up the pros and cons of adding a new design element to your site, it’s vital to consider whether or not this will have an effect on the site or page’s loading time, and if so, what kind of impact it will have. Your site loading time is increasingly important to your business as sites that take a long time to load up tend to have less visitors, with many leaving before the loading is complete. When adding design elements to your site, be sure to check that the overall loading time is within just a couple of seconds with the changes included. For more information on successful business practices, check out MBA online details.

There are many different design elements that make up your company’s website, but design is often more important to the business than you may realize. These are just some of the main factors that you should focus on to ensure that your site’s design has the best impact on your customer base.

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