Mobile Marketing Trends to Focus on in 2017
Although 2017 has just begun, it is critical for small businesses to not only focus on this year, but to also begin preparing for next year. When you create and implement a creative marketing plan, your business will stand out from your competitors. This is one of the reasons why it is important to stay up to date on new trends and marketing approaches.
The number of consumers who access the Internet via their mobile phones and devices has outnumbered the number of consumers who go online through a desktop device. It is no longer enough to just have a website that is mobile friendly and there are several ways you can utilize mobile marketing in your small business for 2017.
There are more consumers now than ever before who are choosing to make payments with their mobile devices. Therefore, it is important that your business is properly set up to accept these types of payments. Sites like Facebook and YouTube have already added ‘Buy’ buttons for consumers to use.
Imagine for a moment you are in the market for e-liquid. While browsing Facebook, you see an ad by Auster for their e-liquid products. Not only is this ad in your newsfeed, the ad also contains a ‘Buy’ button. Instead of having to go to another site to purchase, you can buy the product you want directly from the Facebook ad with your mobile device. You do not have to go through a lot of steps, and you are not distracted while making the purchase.
Once you allow consumers to make mobile payments for your products and services, distractions will decrease and your sales will increase.
One of the most important factors that will decide whether you have a successful business is the ability for consumers to find your company through a mobile search. Your company’s website must be responsive, so it should adjust automatically depending on the device it is being seen on. Your website’s ranking will improve, and you will not lose potential leads and customers because your site is functioning poorly.
The next thing you will need to do is to identify the keywords that are used when consumers are searching for products and services like the ones you offer. What terms, phrases and questions are being typed into the search bar that your services and goods can solve? After you have identified these questions, you will know how to deliver content that is targeted to your potential customers.
Although there are plenty of large social media platforms online, mobile-only social sites are gaining in popularity. Instagram, Periscope and Snapchat should be included in your marketing plan. Always make sure that you are monitoring your various social media channels and customize your messages to your audience.
Marketing trends will continue to change and evolve as technology becomes more advanced. Mobile marketing will only expand, so now is the time to make sure your business can support this marketing strategy.