Account-Based Marketing (ABM) is on track to becoming far more than the B2B framework du jour, its influence and results are beginning to warrant the level-up distinction of Account-Based Companies. Via ABM an organization cannot only bring sales and marketing together on the same playing-field speaking the same language, but also integrate efforts quite well into revenue-focused finance departments and adoption-obsessed product teams. The science and statistics of digital marketing are having a moment, one might even say their overdue time to shine. It used to be Business Development sat in-between [...]
‘Marketing’ and ‘Innovation’: two words that have traditionally been cloaked in vagueness, if not uncertainty. Why? Because they get abused by association and diluted in practice. Inconsistent results, substance, and meaning tend to have that effect. But when they click … [wo]man-o-[wo]man, that’s the stuff of business legend. And when the combined term ‘Marketing Innovation’ is firing on all cylinders, well, that’s something to write home about (or on the homepage at any rate). It would appear this is such a time, for are ABM and predictive marketing ever hitting their stride!
For purposes here, a simple definition: [...]
Baseline: In with the old, out with the new
Date: April 28th – 30th, 2017
Starts: April 28th at 6:30PM / Ends: April 30th at 7:00PM
Venue: OXO2 Level Two, Oxo Tower Wharf, Bargehouse Street, Southbank, London SE1 9PH
Twitter account: bemyappuk
Get ready to mix the new with the old. Developers, dreamers and designers are invited to an exclusive event on April 28-30 to create ideas for an ageing world. Powered by later lifestyle specialists, Auriens, this 48-hour hackathon will enable the brightest minds to bring about the best new thinking for baby boomers and beyond. One aim: to [...]
Throughout 2017 we’re going to be exploring the possibilities potentialities and actualities of the humanesque robot Pepper. I say humanesque rather than humanoid because Pepper isn’t designed to look like a human. Humanoid robots are somewhat creepy / intimidating / unnatural and don’t trigger sympathetic responses in real human beings. At best they look like sex dolls. At worst they look like scary sex dolls.
Back to design basics. It’s about first impressions. Remember your first iPhone? You probably do. Even if it was an iPhone 1, the buggy, non-telephone call making handset that felt and looked beautiful before you even lifted it from the box.
The hardware sold it. [...]
In the land of self-fulfilling anomalies you learn to see through those high on the possibility, to focus on those exhausted from the probability. The probability they are going to build something valuable, of worth, something that people and companies want, that they HAVE to have. Something that stands out no matter what, literally at [half] the speed of light as it transcends thru those fiber-optic lines as fast as the web masses can authenticate and download. That type of data don’t lie. Doesn’t it?
It doesn’t. It seems to work pretty well in this current state of software, an unmistaken feedback loop that many have experienced if not figured out. Nothing [...]