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Candy Crush Madness: Worth $7.6 Billion?

by Camille McClane - on Mar 18th 2014 - No Comments

In 2012, few had heard of King Digital Entertainment when they first launched their game Candy Crush Saga on Facebook. In November of that year, they released the mobile version of the same game, and with that they redefined what investors thought possible with Freemium apps. The app is free but allows in-game purchases, which […]

Bizarre Tactics: How These Startups Came To Be

by Camille McClane - on Mar 15th 2014 - No Comments
Image Credit: Zedling / Flickr

Necessity isn’t always the mother of invention. From mom-and-pop stores to sprawling transnationals, companies are as often as not born out of whimsy, near-psychotic obsession, mad love, or even accident. Here are the stories of three wildly different brands that demonstrate the crazy crucible that is starting up. Be Careful What You Wish For Although […]

Revisiting 2013 Mistakes: Marketing Strategies To Overcome Your Hurdles This Year

by Nick Rojas - on Mar 6th 2014 - No Comments

Every marketer has a different goal in mind when they write a piece of content or a press release. Some want to drive traffic to a website; some want to increase the sales of their products or services; others just want to generate awareness of their business. No matter the end goal, every marketer needs […]

5 Ways To Stop Your Logo From Sucking If You Use DIY Software

by Bob Gray - on Dec 19th 2013 - No Comments

It’s now easier than ever for someone with a website to design their own logo. In the past it would have been much harder and the majority of people reached out to a professional. These days there are so many apps and pieces of software getting released, which makes it easy to come up with […]

How 6 Big Companies Are Using Social To Talk Directly To Customers

by Ryan Currie - on Dec 16th 2013 - No Comments
Air Asia

Social engagement is no longer just an idea, it’s a must. If you’re a business with multiple social profiles (and if not, why?) you should be actively engaging with customers left and right. That’s the point! Here’s a quick look at six big companies who have this whole social media thing down and are using […]

How To Transform Your Office Into A Creative Environment

by Mark Enright - on Dec 13th 2013 - No Comments

Businesses are built upon creativity. They always start out as an idea and come to fruition through hard work and dedication. But, when the business is up and running, most find themselves locating in lifeless, fluorescent lit offices which quickly turn the 9-5 working day into the 9-5 grind. By creating an office for your […]

The Freelancer’s Survival Guide

by Andrea Butler - on Dec 4th 2013 - No Comments

When people think about those who work as freelancers, they tend to think that these individuals have easy jobs. They focus on the fact that most freelancers work from home, and they assume that they don’t work as hard as those with full-time jobs. But working as a freelancer is hard work, and in some […]

How To Design The Ideal Home-Office In Your Living Room

by Loren - on Dec 3rd 2013 - No Comments

Those of us who work from home aren’t always lucky enough to have a spare room which we can use as an office. The bedroom is definitely not a good place to transform into a home office, as you may well have trouble getting to sleep and fully switching off in a space you associate […]

Top 3 Challenges Faced By Young Entrepreneurs

by Issa Asad - on Nov 15th 2013 - No Comments

Being young and an entrepreneur is a challenge for a number of reasons. Aside from it being challenging to run your own company, there are a number of social attitudes and stereotypes that can make it even more difficult to gain traction in the business world. Here are some of the top issues that young […]

The Benefits Of Self Employment

by Guest Author - on Nov 7th 2013 - 3 Comments

So many people out there dream about being self-employed and many take a reduced pay check in order to work for themselves. Self-employment is actively encouraged by our governments and it can be the best way to make a lot of money in the shortest about of time. That comment was primarily aimed at entrepreneurs […]