When starting a new business endeavor, Internet marketing is going to be your ‘make it or break it’ foundation upon which you build all your marketing strategies. After all, you are an entrepreneur – who knows the importance of capturing a target audience and where better to do that than on the internet? It is the fastest way to reach literally millions of people so with the right strategies for your industry and your brand, you can turn a tidy profit. Here’s what you need to know.Of Vital Importance – Your Website Can Make You or Break You
The whole focus of Internet marketing is to drive traffic to your business. Whether you sell anything online or not, you need a [...]
As your company grows, so too will your client base. For some, this may mean that your customers are no longer local, but global. With this increase you will find more pressure to make the necessary improvements to customer service.
In order to remain a competitor in the global market your clients need to know that they are able to contact you at any time, regardless of which time-zone they might reside in. As such, you may now be considering outsourcing a customer call centre to provide your clients with the customer service that they require. See below for the key pros and cons of taking this big decision for your company.PRO: Lowers the Cost
Starting up your own [...]
So you’re looking to start a business? You’ve got a great idea, or a fantastic product, maybe you’ve even got the money to get started and great people to help you, or an audience to sell to. Yet you’re stuck. You’ve got a degree in business or a related topic, but you’re still not sure how to take your ideas forward, you don’t feel ready to take the plunge, you don’t feel you have the right experience, or the detailed knowledge to make a success out of it. Perhaps you just don’t have the confidence. An MBA is exactly what you need.What is an MBA?
MBA stands for Masters of Business Administration. It’s a post graduate degree, tailored to furthering your education of practical [...]
Thanks to the latest technologies and gadgets, it’s never been as easy to control and run a startup business. However, you should only invest in gadgets that will actually make you more productive and benefit your business. Below are some of the best gadgets every startup owner needs.Car Wi-Fi Adapters
A large number of business owners spend a lot of time travelling and meeting with clients and other business associates. While you’re in your car you want to be able to log in to certain accounts that may be hosted on cloud based systems, keep updated about online events, respond as quickly as possible to emails and keep on top of other aspects of your business. This is why [...]
Are you trying to find out how to use the internet to attract more shoppers and paying customers to your business? From a distance, online marketing may seem easy, but you’ll soon realize there is more to it than meets the eye. Below are some of the key points you need to be aware of if you want to develop a winning online marketing strategy.Create a Comprehensive Online Marketing Plan
Before you start any online campaign, you have to create a plan that includes details about your marketing budget, which people will be doing the work, what resources you need, deadlines, and what goals you hope to achieve.
To do this, you need to get other key members of staff involved [...]
If you have a busy work schedule or a young family to take care of, you may not have enough time for an on-campus degree program. An online masters in business administration program from Washington State University enables you to balance between your responsibilities and career development.
However, online degree programs are not equal. The quality of the degree you attain at the end of the program depends on your choice of institution. This choice can be hard to make because all institutions give similar curriculum and promise high-quality degrees. You must ask the right questions before enrolling for an online program to graduate with a quality degree. Here are some basic [...]
The Internet is constantly changing. Anyone in the online world should be watching how the online economy is changing. This is a time of shift in the online world. With the recent announcement of London as the capital of Fintech, it signals that Silicon Valley doesn’t have it all its own way.
But far away in Silicon Valley Mary Meeker, from Kleiner Perkins, announced her State of the Net Address for 2016. Her words provided a lot for businesses to think about. So what do businesses need to take away from this address?
Global Internet Growth is Slowing Down
There were 213 pages in the original report, but it’s easy to boil them down to a few key points. The main [...]
Altogether too many professionals think that online marketing is this simple method of seeking and selling to their target markets without paying proper attention to what it takes to reach that target audience. How you would market to boomers in need of senior housing would take a totally different approach to seniors seeking low cost housing. Yes, the generation is correct but the audience within that generation is totally different and as such, requires a totally different approach. When marketing for your law firm, there are ways to make effective use of the Internet and there are common mistakes which should be avoided at all costs. Here are some of the most common mistakes to be [...]
It’s a fact of life that these days, more and more people are living their lives online. And, this is definitely true for the world of online shopping, which has seen a vast increase in recent years as advances in technology have made it much easier for people to make purchases of a huge range of items and services from their laptops, tablets and smartphones. For many businesses, this is great news – the internet opens up a whole new world of opportunities for gaining new custom from around the world, and allows small businesses to expand quicker since they no longer have to rely on visitors to a physical store. But, if you sell online, which payment options should you be offering to [...]
Employee satisfaction is one of the most important factors to take into consideration when running your business. Making sure that your employees are happy at work means that they’ll have better levels of productivity and will be an asset to your business as a whole, providing you with better levels of customer retention, improved results, and better development and growth. But, how can you ensure employee satisfaction? Getting feedback from your employees is one of the most effective ways to do this, as you can learn straight from them what it is that effects their feelings at work and what they’d like you to do in order to improve the situation. Here are some of the best ways in [...]