Although 2017 has just begun, it is critical for small businesses to not only focus on this year, but to also begin preparing for next year. When you create and implement a creative marketing plan, your business will stand out from your competitors. This is one of the reasons why it is important to stay up to date on new trends and marketing approaches.
The number of consumers who access the Internet via their mobile phones and devices has outnumbered the number of consumers who go online through a desktop device. It is no longer enough to just have a website that is mobile friendly and there are several ways you can utilize mobile marketing in your small business for [...]
The customer is the beating heart of a company. Without them you won’t have a successful business, so it is essential you provide them with the attention they deserve, creating a customer service experience that exceeds their expectations.
Flexibility is key to exceptional customer service. Your customers will want someone waiting for them on the end of the line when they choose to make a phone call. They may want to cancel or change a delivery date to suit their lifestyle. They will want to pay a bill by text message at their leisure. You must therefore provide the availability, flexibility and systems they require to offer a simplified, dedicated service [...]
Do you know exactly how much your last marketing campaign cost and how much profit it made you? Do you know which of your customers are most loyal and which will be more susceptible to buy if the right offer is sent to them?
There are many sophisticated ways to track how visitors use your website and what makes them buy from you. Online technology is so advanced that you can now view very clearly the demographic for most of your sales. By doing this you can laser target your marketing so that you only spend money on targeting the customers who will actually make you a sale. Then you can cut away the additional spend and make more [...]
When it comes to keeping your customers happy, any business owner knows that the website should be one of the main focus points. Today, more and more customers are browsing for brands and shopping online, meaning that the design and layout of your website has never been so important when it comes to standing out from the competition and encouraging customers to spend more time on your site, or even purchase a product or service. But, which design elements are the most important for business owners to consider when it comes to their website?Responsive Design
Anybody who has undergone online MBA tuition or another type of academic business program will tell you that when it [...]
Students have to juggle many balls at once. It’s a tough life trying to fit a hectic social life into your studies, whilst holding down a part-time job at the local pizza shop or working out at the gym. Luckily, technology can make life easier by helping you create study schedules, cram for exams, and find that textbook you need in a hurry. We love technology, so here are the best apps for students studying for an online masters in computer science at the New Jersey Institute of Technology.Organizing a Study Schedule
Your time will soon dwindle away if you are not ruthlessly organized. Most students have lectures and tutorials at odd times in the day, with no one day the [...]
If you have made the decision to invest in an HR Software platform as a small business owner, you have undoubtedly made a very big decision for your business. If you own a small business and you are ready to integrate and streamline all your HR related processes and workflows you may already be feeling as if you have had a weight lifted off your shoulders. You may still however, be grappling with the price tag that comes along with all of this. Whatever software platform you choose there are going to be costs for your business. There will be monetary and time based costs, but having said this, the cost benefits of installing the software and utilizing it over time for outweigh the [...]
As technology and the internet evolve and develop, so do marketing strategies. Digital marketing has grown massively over the last few years, especially with the emergence of social media and blog marketing, and influencers are playing a bigger role in marketing than ever. The way we use the internet is changing, and e-commerce marketing looks set to change in 2017 to keep up.Video
It’s thought that by the year 2019, 80% of internet usage will be video. It’s strange to think that thanks to Sky+, TiVo and the like, we often fast forward through television advertising, but video online continues to grow. Internet users have very short attention spans, however, and nothing puts [...]
Improving productivity can improve your profits, so it is essential for any business to look for ways to boost the performance of their employees, business operations and technology systems.
Cut Back on Meetings
Whilst meetings can sometimes increase productivity, they can also slow things down. Aim to identify how many meetings each department has per week. For example, productivity on your marketing campaign could be delayed because your marketing manager is stuck in too many meetings with other department heads or clients.
Do you know how long it takes for a sales person to complete a phone call with a potential client or customer? Or how [...]
If you are working towards earning your MHA online degree, then it’s obvious that you are busy learning all kinds of information and skills that will help you in your job. If you plan on pursuing a career in healthcare management, then customer service will be something that you will be faced with.Customer Service Can Be Found in all Different Settings
Your online MHA programs are meant to prepare you to enter the healthcare system in all kinds of various settings which can include hospitals, clinics, public health departments, consulting firms, and so much more. While customer service isn’t usually thought of as the top skill required, the fact of the matter is that it has a [...]
The latest news points to the fact that cybercrime is quickly overtaking physical crime, and by some reports, cybercrime is now in the lead. From last year’s hack of the cheater’s website, Ashley Madison, to this year’s hack of the DNC emails that are being blamed on Russia, cybercrime is at an all-time high and it is going to get even worse by all estimates.
Not only will there be human cyber thieves and hackers, but at the rate Artificial Intelligence, AI, is growing, soon those cybercriminals will be machines and not people at all. With all of the attention being diverted to cyber criminals, it might be a very good time to earn your criminology degree online. Who knows, you [...]