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May 4, 2015

Bodyprint Is The New Fingerprint: A New Biometric Function In Mobile Unveiled

Fingerprint technology is nothing new. Both Apple and Samsung have been utilizing it for their mobile devices for some time now, with some people using it as an added layer of security when paying for their online purchases. While fingerprint technology may look like the epitome of safekeeping today, a team of researchers working for Yahoo took the technology up a notch by creating the world’s first mobile bodyprint scanning technology.

Yahoo’s bodyprint technology uses a smartphone’s capacitive touchscreen feature in order to properly identify a user. A person can simply press a body part of his or her choice against the display and the phone will begin to scan [...]

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January 1, 2015

Is It Time To Stop Marketing On Facebook?

When it comes to Facebook, many users are singing the popular Clash song from the eighties, should I stay or should I go? This topic has become a hot-button issue since recent reports have shown an overall decline in Facebook user growth and in October of 2014, Mr. Zuckerberg got a spanking on Wall Street when his stock dropped by 9.7% in some after hours trading.

Some blame these decreases in numbers on their purchase of WhatsApp for $22 billion, when figures were later released showing this acquisition only garnered earnings of $15 million during the first half of 2014 despite having 600 million users.

With their overall growth on the decline, more adolescent [...]

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December 11, 2014

The Power Of 3D Printing

In the 1980s, most tech geeks were still busting their brains over how to develop personal computers and entertainment consoles for the masses. Little did the public know that in addition to the green MS-DOS screens and 8-bit video games entering the market, three decades later developments taking place behind the scenes would revolutionize the worlds of industry, craft, and art.

3D Printing’s Bulky Beginnings

In 1984, a man named Chuck Hull of 3D Systems Corporation invented the basis for 3D printing software. It had the ability for users to design objects on a computer and digitally “slice” them into extremely thin layers. This STL file format allowed special [...]

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August 26, 2014

Lead Generation and the Purchase Funnel: How Social Media Can Influence Both

As simple as it may sound, business activities need to be aligned with a company’s overall goals. One of the most common goals for any business is to generate sales and turn a profit. Without customers and an effective marketing strategy, these things would be impossible. This, however, presents a couple of questions. How do businesses get customers? And how can the company generate sales from those customers?

Any marketer worth their salt can tell you the answers: through lead generation, and leading customers through the purchase funnel. And, better yet, marry these ideas with effective marketing strategies, like strong social media campaigns.

But… what is lead [...]

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