Regardless of how many business endeavours a person has learned from, there’s not much that can prepare someone for the challenge of building and launching a successful website independently. Of course, if you’re willing to pay the professionals to do it all for you then success is not so difficult to obtain. However, if you’re planning on doing most of the groundwork yourself, be prepared to deal with a lot of studying and trial & error. To help you minimise such trial and error we’ve provided the following four tips you can use to make your first site look as professional as possible:1. Build a Content Strategy First
Creating a robust content [...]
Fingerprint technology is nothing new. Both Apple and Samsung have been utilizing it for their mobile devices for some time now, with some people using it as an added layer of security when paying for their online purchases. While fingerprint technology may look like the epitome of safekeeping today, a team of researchers working for Yahoo took the technology up a notch by creating the world’s first mobile bodyprint scanning technology.
Yahoo’s bodyprint technology uses a smartphone’s capacitive touchscreen feature in order to properly identify a user. A person can simply press a body part of his or her choice against the display and the phone will begin to scan [...]
In the 1980s, most tech geeks were still busting their brains over how to develop personal computers and entertainment consoles for the masses. Little did the public know that in addition to the green MS-DOS screens and 8-bit video games entering the market, three decades later developments taking place behind the scenes would revolutionize the worlds of industry, craft, and art.3D Printing’s Bulky Beginnings
In 1984, a man named Chuck Hull of 3D Systems Corporation invented the basis for 3D printing software. It had the ability for users to design objects on a computer and digitally “slice” them into extremely thin layers. This STL file format allowed special [...]
The yawning gap between angel investors and Series A venture capital has the potential to strangle many promising entrepreneurial ideas and startups for want of critical, early-stage funding.
A recent Pitchbook report on the U.S. venture industry showed that the valuations of companies seeking Series A funding lately have grown at nearly double the pace of companies at the seed money stage. That’s helping to drive up the cost of Series A investments and widening the post-angel divide.
Some may argue that the shifting terrain is merely the Darwinian marketplace at play: the fittest will survive. But if there is a structural gap forming on the venture landscape, [...]
There are often times when making changes to your products and services becomes necessary—for instance, lowering prices to make them more cost-competitive or making alterations to packaging materials so as to provide consumers with a greater understanding of the product.
The manner in which business owners make changes to their products and services is of particular importance for reasons including appeal, brand awareness, continuity and recognition.
1. Raising or lowering prices – Timing is important
Research shows the importance of timing when raising or lowering prices and that two competing businesses raising or lowering prices by the same amount may see [...]
Running startups is always risky. For every Mark Zuckerberg who establishes a successful business like Facebook, there are others who failed to make a mark (no pun intended).
How many “others” do we speak of? Well, the Wall Street Journal cited research by Shikhar Ghosh of the Harvard Business School, which stated that three out of four venture-backed firms in the U.S. fail to return investors’ capital. That’s a far cry from the figures given by venture capitalists, such as the 40% failure rate that the National Venture Capital Association estimates.
The failure rate of startups becomes even greater if you define “failure” as having failed to see projected return on [...]
In 2012, few had heard of King Digital Entertainment when they first launched their game Candy Crush Saga on Facebook. In November of that year, they released the mobile version of the same game, and with that they redefined what investors thought possible with Freemium apps. The app is free but allows in-game purchases, which the majority of users do not use, yet they still manage to generate massive revenues. While their upcoming IPO estimating their company worth at 7.6 Billion, one has to wonder if they are overestimating their value or not.
While few can argue with their recent success, it’s worth noting that, to date, it’s about all the success they [...]
Necessity isn’t always the mother of invention. From mom-and-pop stores to sprawling transnationals, companies are as often as not born out of whimsy, near-psychotic obsession, mad love, or even accident. Here are the stories of three wildly different brands that demonstrate the crazy crucible that is starting up.Be Careful What You Wish For
Although Kickstarter started crowdfunding very personal labors of artistic love, the portal connects eager up-and-comers with an ocean of would-be patrons. (The fast evolution of Kickstarter and its ilk is itself a story worth telling.) At this point even well-established personae use the site to bankroll projects in an ad-hoc, [...]
It’s now easier than ever for someone with a website to design their own logo. In the past it would have been much harder and the majority of people reached out to a professional. These days there are so many apps and pieces of software getting released, which makes it easy to come up with something great even if you failed art in school. Just because you can use software to create a great logo doesn’t mean you’ll be one of the people who get it right, so I want to take a look at some of the mistakes you can avoid before you start to design anything.
Don’t rely on trends
Do you know how long any trend usually lasts? Even good ones seem to die out [...]
Social engagement is no longer just an idea, it’s a must. If you’re a business with multiple social profiles (and if not, why?) you should be actively engaging with customers left and right. That’s the point! Here’s a quick look at six big companies who have this whole social media thing down and are using the digital web to talk directly to customers.1. Air Asia
Air Asia led the way a few years back when airlines started using social to connect with customers. Today they’re still the most responsive of all airlines when it comes to Twitter (answering >40% of Tweets!) and they’ve created a whole sub-brand called “Ask Air Asia” to handle the volume of questions, concerns, [...]