Account-Based Marketing (ABM) is on track to becoming far more than the B2B framework du jour, its influence and results are beginning to warrant the level-up distinction of Account-Based Companies. Via ABM an organization cannot only bring sales and marketing together on the same playing-field speaking the same language, but also integrate efforts quite well into revenue-focused finance departments and adoption-obsessed product teams. The science and statistics of digital marketing are having a moment, one might even say their overdue time to shine. It used to be Business Development sat in-between [...]
Salesforce expanded the ‘National Park, Natural Beauty’ theme even further this year at its developer conference TrailheaDX. At first take, I can hear the skeptics: ‘technology and nature are opposites, who is Salesforce kidding by blanketing its platforms, cloud products, apps, and developers with a ‘feel good’ gimmick suggesting otherwise?’ And while I can hear that argument at face value, I would suggest that soon enough, if one looks into the body of evidence that literally surrounds us, software and other information technologies WILL be quite natural on Planet Earth. It’s already in the clouds is it not? I think it’s also in the [...]
Anyone who knows me, knows that leaving the City on any given weekday is NOT something I’m exactly enthusiastic about. That commute, be it by car or Caltrain, leaves a lot to be desired these days. So to make the trek down on the Peninsula to attend a seemingly off-demographic conference being put on by an engineering acronym you’ve never heard of … may seem a little odd [#fairenough]. In this case though it was most certainly warranted, and I hope next year in its 5th, the Women in Engineering, International Leadership Conference (#WIELEAD) invites me to return.
‘Marketing’ and ‘Innovation’: two words that have traditionally been cloaked in vagueness, if not uncertainty. Why? Because they get abused by association and diluted in practice. Inconsistent results, substance, and meaning tend to have that effect. But when they click … [wo]man-o-[wo]man, that’s the stuff of business legend. And when the combined term ‘Marketing Innovation’ is firing on all cylinders, well, that’s something to write home about (or on the homepage at any rate). It would appear this is such a time, for are ABM and predictive marketing ever hitting their stride!
For purposes here, a simple definition: [...]
In the land of self-fulfilling anomalies you learn to see through those high on the possibility, to focus on those exhausted from the probability. The probability they are going to build something valuable, of worth, something that people and companies want, that they HAVE to have. Something that stands out no matter what, literally at [half] the speed of light as it transcends thru those fiber-optic lines as fast as the web masses can authenticate and download. That type of data don’t lie. Doesn’t it?
It doesn’t. It seems to work pretty well in this current state of software, an unmistaken feedback loop that many have experienced if not figured out. Nothing [...]
As we near the end of this god-forsaken year entitled 2016, there is certainly a lot to reflect on (or retract from depending on your disposition). This month has felt pretty surreal if not 100% in-conflict coming off last. I mean how is one supposed to feel merry with cheer given the defacement that is now set to be in control of America, not to mention all the other horrible developments around the globe? Santa is 100% happy he lives in the non-nationalized North Pole, except of course all his polar bear friends are dying from starvation due to climate change. There is that. Nonetheless (or perhaps despite the lessening), the two events in about as many weeks that caught my [...]
Upload VR did not disappoint. In some ways it felt like what I picture the first dot.com to have been like: one part young-and-talented, one part tech-junkie, and one part rebel-yell. The artistic aspect of The Collective was the most notable, and part of that was certainly to be expected given the name of the event was ‘Art & VR’, but the more permanent components of the space were easy to decipher and just as intriguing as the art exhibits themselves. The work of the artists invited in for the evening was very good, but in the physicality of this co-working space itself, dedicated to the creation [...]
So once upon a time a guy named Eric started a movement. Truth be told, like most of us he was probably trying to start something that would decrease his probability of financial hardship in the future, and in the process possibly make a bit of a name for himself. It would appear it worked and his insights have been well received, by BOTH startups starting out AND mega-corporations interested in a given decade’s operational ‘botox’. But whatever the path that leads you to Lean, it can be an incredible learning experience. So yea, build-[test+]measure-learn is EXACTLY it, and the take-home is that [...]
The Palace of Fine Arts was born out of an Exhibition intent on demonstrating that San Francisco had rebuilt itself. So the fact this year’s Tech Inclusion conference was held in the neighboring Innovation Hangar (previously the Exploratorium) is quite appropriate. In a sense, the goal here is to rebuild SF’s crown jewel: Tech. Young and not so young white guys hold a majority stake at present, but in the years to come, it seems to me that the tech sector is going to incur some well-deserved growing pains of a different variety. We’re not talking 4-5x the national GDP growth rate, no, this is something more like [...]
I’m on the VTA chugging along, in search of the right convention center. You see, I used to work near Santa Clara’s, so it comes naturally. And let’s face it, there are a lot of arrows and trails of initiative’s presence leading to and exuding from Great America Pkwy these days. But no, today it is San Jose’s that beckons my attention. So I chug.
The first reaction in mentioning to a couple people that I’m headed to the S.Bay is: ‘why?’. SF has become insular. I am a job seeker amongst other things right now, so the Peninsula is a treasure trove of [...]