As human beings, we are resistant to change. As Einstein famously said, “Insanity is doing the same thing over and over again and expecting different results.” The problem is we generally feel happier with what we know – and can carry on in the same form of modus operandi for years. Even if things aren’t working out the temptation is to carry on and hope that magically things will just change.
Business, however, is a different story. To survive, businesses must continually evolve to grow and deliver whatever it is that customers need or want.
So if your company is stuck in a rut, read on to find out the top five reasons for innovating, and the results that new ideas and [...]