‘Marketing’ and ‘Innovation’: two words that have traditionally been cloaked in vagueness, if not uncertainty. Why? Because they get abused by association and diluted in practice. Inconsistent results, substance, and meaning tend to have that effect. But when they click … [wo]man-o-[wo]man, that’s the stuff of business legend. And when the combined term ‘Marketing Innovation’ is firing on all cylinders, well, that’s something to write home about (or on the homepage at any rate). It would appear this is such a time, for are ABM and predictive marketing ever hitting their stride!
For purposes here, a simple definition: [...]
Baseline: In with the old, out with the new
Date: April 28th – 30th, 2017
Starts: April 28th at 6:30PM / Ends: April 30th at 7:00PM
Venue: OXO2 Level Two, Oxo Tower Wharf, Bargehouse Street, Southbank, London SE1 9PH
Twitter account: bemyappuk
Get ready to mix the new with the old. Developers, dreamers and designers are invited to an exclusive event on April 28-30 to create ideas for an ageing world. Powered by later lifestyle specialists, Auriens, this 48-hour hackathon will enable the brightest minds to bring about the best new thinking for baby boomers and beyond. One aim: to [...]
As we near the end of this god-forsaken year entitled 2016, there is certainly a lot to reflect on (or retract from depending on your disposition). This month has felt pretty surreal if not 100% in-conflict coming off last. I mean how is one supposed to feel merry with cheer given the defacement that is now set to be in control of America, not to mention all the other horrible developments around the globe? Santa is 100% happy he lives in the non-nationalized North Pole, except of course all his polar bear friends are dying from starvation due to climate change. There is that. Nonetheless (or perhaps despite the lessening), the two events in about as many weeks that caught my [...]
Join us to mark the culmination of our charities’ accelerator journey by taking part in our Rainmaker Fundraiser on the 30th January.
We will be bringing together the most exciting business minds from our Rainmaker community and groundbreaking charities from our accelerator, for a live crowdfunding event to launch our graduates into their next stage of growth.
10 charities will come together to give 3 pitches on their collective impact to empower women, support young people and disrupt the criminal justice system. In just six minutes of live crowdfunding we will touch the lives of all their beneficiaries and inspire generosity across the Rainmaker [...]
Upload VR did not disappoint. In some ways it felt like what I picture the first dot.com to have been like: one part young-and-talented, one part tech-junkie, and one part rebel-yell. The artistic aspect of The Collective was the most notable, and part of that was certainly to be expected given the name of the event was ‘Art & VR’, but the more permanent components of the space were easy to decipher and just as intriguing as the art exhibits themselves. The work of the artists invited in for the evening was very good, but in the physicality of this co-working space itself, dedicated to the creation [...]
So once upon a time a guy named Eric started a movement. Truth be told, like most of us he was probably trying to start something that would decrease his probability of financial hardship in the future, and in the process possibly make a bit of a name for himself. It would appear it worked and his insights have been well received, by BOTH startups starting out AND mega-corporations interested in a given decade’s operational ‘botox’. But whatever the path that leads you to Lean, it can be an incredible learning experience. So yea, build-[test+]measure-learn is EXACTLY it, and the take-home is that [...]
The FinTech Investor Forum brings together over 100 of Europe’s most active FinTech investors and deal-makers along with the leaders of 100 of the most exciting start-ups and scale-ups.
The Forum provides a unique opportunity to connect with people who can make a difference to your business. If you’re an investor or deal-maker you’ll get valuable insights on which sectors, companies and deals are likely to get funded over the next year. If you’re a senior executive at a financial institution, you’ll get essential intelligence on what your competitors are doing and on which companies and technologies you should be partnering with or acquiring. If you’re a new or established [...]
The Palace of Fine Arts was born out of an Exhibition intent on demonstrating that San Francisco had rebuilt itself. So the fact this year’s Tech Inclusion conference was held in the neighboring Innovation Hangar (previously the Exploratorium) is quite appropriate. In a sense, the goal here is to rebuild SF’s crown jewel: Tech. Young and not so young white guys hold a majority stake at present, but in the years to come, it seems to me that the tech sector is going to incur some well-deserved growing pains of a different variety. We’re not talking 4-5x the national GDP growth rate, no, this is something more like [...]
I’m on the VTA chugging along, in search of the right convention center. You see, I used to work near Santa Clara’s, so it comes naturally. And let’s face it, there are a lot of arrows and trails of initiative’s presence leading to and exuding from Great America Pkwy these days. But no, today it is San Jose’s that beckons my attention. So I chug.
The first reaction in mentioning to a couple people that I’m headed to the S.Bay is: ‘why?’. SF has become insular. I am a job seeker amongst other things right now, so the Peninsula is a treasure trove of [...]
The most telling aspect of the Structure Security conference came in the form of back-to-back panels on Tuesday afternoon. The first comprised of Qualcomm, Intel, and ARM; and the second: Facebook, Uber, and Slack. The contrast in these two panels titled ‘Defining what it Means to be Trusted’ and ‘To Secure It, Open It Up’ respectively, embodies the massive changes that are underway in cybersecurity. It was incredibly noticeable how differently companies like ARM and Intel think about and approach security as compared to the Facebook’s and Uber’s of the world. Granted, right out of the gate there’s a huge distinction between hardware and [...]