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April 16, 2018

ABM -> ABC (Account-Based Companies)

Going All in on ABM (courtesy of LookBookHQ)

Account-Based Marketing (ABM) is on track to becoming far more than the B2B framework du jour, its influence and results are beginning to warrant the level-up distinction of Account-Based Companies. Via ABM an organization cannot only bring sales and marketing together on the same playing-field speaking the same language, but also integrate efforts quite well into revenue-focused finance departments and adoption-obsessed product teams. The science and statistics of digital marketing are having a moment, one might even say their overdue time to shine. It used to be Business Development sat in-between [...]

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