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June 23, 2015

LiliLite: An All-In-One Bookshelf, Reading Light, And Bookmark

LiliLite is a bookshelf, reading light, and bookmark combined into a single easy product for reading in bed. The Kickstarter campaign has raised $25,000 of its $70,000 goal, with 22 days to go. The company hopes to deliver the product to backers worldwide this fall.

LiliLite is really simple: you mount it over your bed, and one side of the product holds a stack of books while the other side holds a single book, marking the page where you left off. When you grab your book to start reading, a sensor activates the LED reading light, which illuminates the pages just enough to read comfortably. When you put your book back on the shelf, the light automatically turns off [...]

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June 18, 2015

This App Helps Men Dress Well For Any Occasion

Mylo is a new app that helps men select the perfect outfit for any occasion. It pairs items from a wardrobe of 20 staple pieces, taking both the weather and the day’s activities into account.

After installing the app, you simply select your style and tell Mylo what clothing items you own, and it will tell you exactly what to wear each day—based on the weather and what you’re up to. If you’re missing any key items, you can purchase them from a curated selection within the app.

If you need an opinion on something, Mylo can connect you directly to a human stylist, who will make recommendations over a video call.

Mylo is in currently pre-launch [...]

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June 17, 2015

LawTrades Unveils Larry: 24/7 On-Demand Legal Help Via Text Message

NYC startup LawTrades has unveiled Larry, a just-crazy-enough-to-work service that provides users with legal help via text message. It’s an invisible app—half human, half robot—that answers legal questions 24 hours a day.

It’s a bit like having a lawyer in your pocket.

LawTrades, which we profiled last year, makes legal help more accessible to small businesses and consumers by offering a marketplace that connects clients with lawyers.

I spoke to Ashish Walia, COO of LawTrades, to see what this new service is all about.

Larry answers simple legal questions automatically

He explained that when someone subscribes to [...]

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June 17, 2015

Bluebridge Raises $2 Million, Launches Mobile App Studio

Bluebridge, the SaaS company that helps universities, corporate enterprises, and other organizations engage their audiences with custom mobile apps, has just closed a $2 million financing round co-led by Cultivation Capital and Allos Ventures. Angel investors Bill Godfrey, founder of Aprimo, Scott Dorsey, co-founder and former CEO of ExactTarget, and the HALO Investor Group also participated in the round.

This round of funding follows the $1 million seed round the company closed in September.

The company has also announced the next generation of its mobile app content management system, the Bluebridge Mobile App Studio. “The one-of-a-kind platform will make it [...]

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June 16, 2015

Competitive Gaming Platform FACEIT Reaches 1.5 Million Registered Users, Raises $2 Million

Competitive gaming platform FACEIT today announced that it has reached 1.5 million registered users with over 5 million gaming sessions hosted on its site every month. The London startup has also announced a $2 million round of funding led by United Ventures.

Founded in 2012 by Niccolo Maisto, Alessandro Avallone, and Michele Attisani, FACEIT is commonly known in gaming circles as the “Twitch of competitions.” The company attributes its rapid growth to its unique approach to competitive eSports. It offers structured online tournaments as well as daily, weekly, and monthly leagues. The goal of the platform is to eliminate the difficulties gamers typically [...]

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June 15, 2015

This Watchband Will Help You Analyze And Manage Stress

This month, Swedish startup hidn technology unveiled hidn tempo, the world’s first stress management watchband. Throughout the day, sensors on the band monitor your stress level, sleep quality, and physical activity. That data is then synced to the hidn tempo app, which analyzes it and gives you clear, actionable advice to help you manage and control your stress.

Behind hidn technology are co-founders Jonas Angleflod, Johan Lidenmark, and Michael Thonfors.

After spending 15 years in the telecom sector, Angleflod moved into the startup world eight years ago. “This is my third startup,” he told me in an interview. “The last startup I ran was a [...]

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June 12, 2015

Matchup Launches Cross-Device Fitness Tracker App For iOS

After attracting more than 20,000 users to its web platform, Matchup has launched a a free iOS app for cross-device fitness tracking and competition.

The Matchup iOS app allows users to connect Fitbit, Jawbone, and Withings fitness trackers to participate in fitness challenges with friends. It harnesses the power of community and competition to help users stay focused and meet their goals. Research suggests that working out with a partner increases your chances of success. Matchup aims to surround you with a community of peers for support and accountability.

“One of the biggest challenges we see with fitness trackers today is retention,” the company said in [...]

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June 12, 2015

The Art Of Negotiating With Investors As A Startup

You may not believe that you have a great deal of leverage if you are trying to negotiate startup funds out of an investor. The truth of the matter is that your ideas are just as important as their money. You just need to understand how to present your ideas, hold your ground and play the game. Here are some of the basics of the art of negotiating with investors as a startup.

1 – Practice the essential presenting skills

Before you go into your meeting with investors, you should have ripped your presentation to shreds beta testing it with each other. The presentation of your business is just as important as the business itself. You should have auditioned your pitch to [...]

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June 4, 2015

Mobile AdTech Platform S4M Lands $8 Million Series A From Entrepreneur Venture And Bpifrance

Paris startup S4M (Solutions for Mobile) today announced that it has closed an $8 million Series A round of funding from Entrepreneur Venture and Bpifrance. The company will use the new funding to grow its mobile performance technologies globally.

S4M aims to use its programmatic mobile demand platform to master all the challenges of mobile advertising for its clients, including Open RTB (Real Time Bidding), Mobile Adserving, Tracking, Media Buying Optimization, and Purchase Funnel Management. The startup has established an impressive clientele including a number of household names: BMW, Levi’s, Cartier, and Disney.

According to Comscore, mobile advertising will [...]

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June 3, 2015

FourKites Raises $1.2 Million For Real-Time Logistics Tracking Platform

FourKites, a logistics tracking platform that aims to provide visibility and real-time location tracking for shippers, third-party logistics providers, and freight brokers, today announced that it has closed a $1.25 million seed round led by Hyde Park Venture Partners.

Other participants in the round include Hyde Park Angels, Harvard Business School Angels, Bluestein & Associates, and Otter Consulting.

FourKites exists to reinvent the complex communications systems in the logistics industry by providing a cloud-based SaaS platform that enables seamless communication and collaboration across the various entities in the logistics landscape. It enables shippers, [...]

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