Featured Stories
Heat Index
Startups
 
Blockchain Secure
 
ABM -> ABC (Account-Based Companies)
 
How Startups Are Transforming Retail
 
Create new ideas for the older generation
 
3 Ways Start-ups Can Ensure Stability
Entrepreneurship
 
Distributed Lab Releases An Anti-Corruption Solution To Increase Business Transparency
 
How Startups Are Transforming Retail
 
Top 6 Computer Programming Tools For 2018
 
How to Take Control of Your Startup Finances
 
to Infinity and Beyond (or at least San Jose)
Posts Tagged ‘abm’
Most Recent
 
Read More
April 16, 2018

ABM -> ABC (Account-Based Companies)

Going All in on ABM (courtesy of LookBookHQ)

Account-Based Marketing (ABM) is on track to becoming far more than the B2B framework du jour, its influence and results are beginning to warrant the level-up distinction of Account-Based Companies. Via ABM an organization cannot only bring sales and marketing together on the same playing-field speaking the same language, but also integrate efforts quite well into revenue-focused finance departments and adoption-obsessed product teams. The science and statistics of digital marketing are having a moment, one might even say their overdue time to shine. It used to be Business Development sat in-between [...]

 
Read More
April 12, 2017

Marketing Innovation: Attribute it to the Web

‘Marketing’ and ‘Innovation’: two words that have traditionally been cloaked in vagueness, if not uncertainty. Why? Because they get abused by association and diluted in practice. Inconsistent results, substance, and meaning tend to have that effect. But when they click … [wo]man-o-[wo]man, that’s the stuff of business legend. And when the combined term ‘Marketing Innovation’ is firing on all cylinders, well, that’s something to write home about (or on the homepage at any rate). It would appear this is such a time, for are ABM and predictive marketing ever hitting their stride!

For purposes here, a simple definition: [...]

End of the line!
Got a tip, pitch, or guest post?
Tell us.
Sections
News
Mobile
Gadgets
Web & Social
Startups
Policy & Law