‘Marketing’ and ‘Innovation’: two words that have traditionally been cloaked in vagueness, if not uncertainty. Why? Because they get abused by association and diluted in practice. Inconsistent results, substance, and meaning tend to have that effect. But when they click … [wo]man-o-[wo]man, that’s the stuff of business legend. And when the combined term ‘Marketing Innovation’ is firing on all cylinders, well, that’s something to write home about (or on the homepage at any rate). It would appear this is such a time, for are ABM and predictive marketing ever hitting their stride!
For purposes here, a simple definition: [...]
In the land of self-fulfilling anomalies you learn to see through those high on the possibility, to focus on those exhausted from the probability. The probability they are going to build something valuable, of worth, something that people and companies want, that they HAVE to have. Something that stands out no matter what, literally at [half] the speed of light as it transcends thru those fiber-optic lines as fast as the web masses can authenticate and download. That type of data don’t lie. Doesn’t it?
It doesn’t. It seems to work pretty well in this current state of software, an unmistaken feedback loop that many have experienced if not figured out. Nothing [...]