Featured Stories
Heat Index
How Startups Are Transforming Retail
Create new ideas for the older generation
3 Ways Start-ups Can Ensure Stability
[re]CodeCommerce & #InclusionSV: time to team up
What Every Startup Should Know about Internet Marketing
Distributed Lab Releases An Anti-Corruption Solution To Increase Business Transparency
How Startups Are Transforming Retail
Top 6 Computer Programming Tools For 2018
How to Take Control of Your Startup Finances
to Infinity and Beyond (or at least San Jose)
Posts Tagged ‘demandbase’
Most Recent
Read More
April 12, 2017

Marketing Innovation: Attribute it to the Web

‘Marketing’ and ‘Innovation’: two words that have traditionally been cloaked in vagueness, if not uncertainty. Why? Because they get abused by association and diluted in practice. Inconsistent results, substance, and meaning tend to have that effect. But when they click … [wo]man-o-[wo]man, that’s the stuff of business legend. And when the combined term ‘Marketing Innovation’ is firing on all cylinders, well, that’s something to write home about (or on the homepage at any rate). It would appear this is such a time, for are ABM and predictive marketing ever hitting their stride!

For purposes here, a simple definition: [...]

End of the line!
Got a tip, pitch, or guest post?
Tell us.
Web & Social
Policy & Law