Salesforce expanded the ‘National Park, Natural Beauty’ theme even further this year at its developer conference TrailheaDX. At first take, I can hear the skeptics: ‘technology and nature are opposites, who is Salesforce kidding by blanketing its platforms, cloud products, apps, and developers with a ‘feel good’ gimmick suggesting otherwise?’ And while I can hear that argument at face value, I would suggest that soon enough, if one looks into the body of evidence that literally surrounds us, software and other information technologies WILL be quite natural on Planet Earth. It’s already in the clouds is it not? I think it’s also in the [...]
‘Marketing’ and ‘Innovation’: two words that have traditionally been cloaked in vagueness, if not uncertainty. Why? Because they get abused by association and diluted in practice. Inconsistent results, substance, and meaning tend to have that effect. But when they click … [wo]man-o-[wo]man, that’s the stuff of business legend. And when the combined term ‘Marketing Innovation’ is firing on all cylinders, well, that’s something to write home about (or on the homepage at any rate). It would appear this is such a time, for are ABM and predictive marketing ever hitting their stride!
For purposes here, a simple definition: [...]